Welcome to Astrid.IQ
The home of powerful, pragmatic, precision SEO since 2009
Working with us you gives you access to a team of highly skilled technical experts, PhD researchers and strategists, communications whizzes and design masters, all with a single gaol in mind; to make your time with us an unqualified success.
We like to be fearless and disruptive, but we’re also grounded and disciplined, priding ourselves in the longevity of our client relationships and the results we achieve with them.
So if you’re looking to increase your organic footprint, driving home the right message to the people that matter most, book a quick 15 minute introduction now and start taking ownership of your digital conversation.

Thank you so much for everything you have done for Spinnup! We really appreciate your hard work to get us to where we are today, and we will miss you.
A passionate, committed and motivated individual.
Extremely motivating. I hope our paths cross again in the future.
Very friendly and great to work with, I’d recommend to any organisation.
About the Founder

John Hillman began his SEO journey back in 2009 as Head of Content at the Award Winning search agency NMPi (Incubeta).
He has been a Digital Storytelling lecturer at City University and has helped to launch a thousand music careers as SEO lead at Universal Music’s Spinnup platform, which was launched in 10 different countries and lead to the discovery of dozens of multi-platinum artists.
John founded Astrid.IQ (formerly JHMA) to work with exciting brands in the technology, home and luxury spaces and to try and help play a part in supporting companies that offer innovative solutions to some of the biggest challenges we face.
A keen historian, he dedicates his spare time to running a much loved history podcast or getting smashed about in the cold, English sea.
About the Astrid.IQ Team
Our team of SEO and Content Marketing experts, strategists, analysts, digital PRs and creatives are the people that make it all happen. Chosen for their flair, passion and enthusiasm, they are some of the brightest minds in the SEO industry.
If you would like to join them, please get in touch.

Brand Experience
Our clients
Our clients are some of the most interesting brands and business in the world, and we are proud to say that many of them have been trusting us with their SEO for multiples years not months.
Our Associations

The Good Business Charter
We are member of the Good Business Charter because we want to demonstrate our commitment recognise, champion and encourage responsible business behaviour for the benefit of people and planet
The Good Business Charter is an accreditation which organisations of all sizes in the UK can apply for in recognition of responsible business practices. Accredited organisations include FTSE100 companies, partnerships, local authorities, universities, SMEs, charities and sole traders.
The Woodland Trust
As a business we regularly donate to the Woodland Trust because we believe that our woodlands are some of the most precious resources we have.
This is one of the UK’s largest conservation charities that protects, conserves and restores natural habitats for the benefit of all of us.
