Establishing a digital presence for a whole new part of London

This is one of Europe’s largest building projects, transforming a historic part of London into a new and vibrant part of the East End.

With any project of this scale, ensuring that the right message gets delivered to the right people is critical.

Whether its residents seeking information about changes impacting their daily lives, or companies seeking to move their businesses to a new and unfamiliar location, it’s vital that the information they seek is readily available and easily found online.

It involved meticulous research, analysis, planning, and execution on a high-profile project where first impressions really count.

Ensuring they were found on multiple channels, that all business data was identical whether on Google Maps or Bing Local, that each page of content was carefully optimised and indexed around a defined keyword strategy, and that the structure and the technical health of the website was sound – these are just some of the factors that ensure a smooth transition into the public domain.

The advice and support we gave the team helped to build their digital presence effectively and ensured that the right content would be found, whether for community or commercial objectives.

This was a fascinating project to be involved in, and it was highly rewarding to watch it come to fruition.

Case Study: Creation - Establishing a digital presence for a whole new part of London