Securing an online spot in today’s digital landscape has never been harder.

As of 2023, around 1.8 million new pages are created every day, but out of all the existing webpages on the Internet, only 10% actually receive any traffic from Google searches.

Competing to stay within that 10% may be challenging, which is why learning how to run a competitive gap analysis can come in handy.

Competitive gap analysis in SEO is a systematic and data-driven process that delves deep into the current state of your website’s performance, dissecting it alongside the performance of your competitors in order to outperform them.

Whether you’re a digital marketer looking to fine-tune your SEO strategy or a digital marketing newbie, this guide will provide you with the knowledge to effectively benchmark your website against your competitors, allowing you to gain higher search engine rankings, better online visibility, more organic traffic and, ultimately, a larger market share.

What is competitive gap analysis in SEO?

Also known as competitor gap analysis, the primary goal of competitive gap analysis is to identify gaps, disparities and opportunities in your SEO strategy when comparing your digital market share to your rivals’.

In essence, it’s about meticulously examining what your competitors are doing right, so that you can enhance your marketing efforts strategically.

Here’s a more detailed breakdown of the core components that make up competitive gap analysis in SEO:

Keyword analysis

One of the fundamental aspects of competitive gap analysis is dissecting the keywords both you and your competitors are targeting.

This involves not only identifying the keywords you’re currently ranking for but also discovering those valuable keywords that your competitors are successfully ranking for.

This process requires looking for the right keywords – namely keywords that are relevant to your target audience and are not too hard to rank for.

This is easier said than done – according to research by Ahrefs, nearly 95% of all keywords get ten monthly searches, while only 0.0008% get more than 100K monthly visits.

This is where analysing your competitors’ keywords can come handy – if those keywords worked for them, why shouldn’t they work for you too?

By comparing strategic sets of keywords, you can uncover gaps where your competitors have a stronger presence, adjust your marketing strategy accordingly and eventually gain a larger share of the keyword market.

Content strategy assessment

Content marketing is the cornerstone of SEO, and analysing your competitors’ content strategies is a pivotal part of the gap analysis.

You’ll assess the type of content your competitors are producing, its quality, and its relevance to your target audience. This helps you recognise content gaps in your own content strategy.

For instance, if your competitor has comprehensive guides or informative blog posts that you lack, this is a clear sign of a content gap that needs filling.

Backlink profiling

Backlinks are crucial for SEO success, as a website’s backlink profile features among Google’s top three ranking factors.

Competitive gap analysis takes a close look at the backlink profiles of your competitors by scrutinising the sources of their high-quality backlinks, you can discover valuable link-building opportunities that you might have missed.

Moreover, understanding the backlink landscape in your niche can help you build a more robust and authoritative backlink portfolio.

Technical SEO evaluation

Technical aspects of SEO are often overlooked but are vital for ranking higher in search engines. This includes metrics like site speed, mobile-friendliness and URL structure.

By comparing your website’s technical SEO attributes with those of your competitors, you can identify areas where improvements are needed to bridge the technical gap.

For more detailed info about how to run a technical SEO audit, check out our latest guide, Technical SEO Audit Service: The Ultimate guide.

Social media and online presence

In today’s digital age, your online presence extends beyond your website.

Competitive gap analysis also delves into your competitors’ social media activities, online reputation and engagement levels with their target markets.

This helps you understand how they connect with their target audience, what platforms they use effectively, and whether there are opportunities to improve your own social media strategy.

Rankings and performance metrics

A significant part of Competitive gap analysis involves monitoring your rankings and performance metrics compared to your competitors.

This step is crucially important for a very simple reason: Google’s first results page gets more than 70% of all clicks, while the top three Google results receive almost 55% of all visits.

As part of a competitive gap analysis, you’ll assess where you stand in search engine results pages (SERPs), track your organic traffic and gauge your overall SEO performance. This data enables you to pinpoint specific areas where your competitors are surpassing you.

For a list of the top SERP tracking tools, check out our latest guide The 13 Best SERP Tracking Tools to Use In 2024.

Why is SEO competitive gap analysis important?

As Google’s search engine algorithm is in a constant state of change and the competition for online visibility is fiercer than ever, the importance of SEO competitive gap analysis cannot be overstated.

These are just a few of the reasons why competitive gap analysis is a must-have for any successful SEO campaign:

Unveiling opportunities for improvement

Competitive gap analysis serves as a spotlight, illuminating the areas where your SEO strategy can evolve and improve.

By systematically examining the tactics and strategies employed by your competitors, you gain insights into what’s working well for them.

When applied strategically, this information becomes the blueprint for enhancing your own SEO efforts.

Setting realistic goals

To succeed in SEO, it’s crucial to set clear, achievable objectives.

Competitive gap analysis provides the benchmark against which you can measure your performance, helping you set realistic and data-driven goals by understanding where you stand in comparison to your competitors.

This ensures that your efforts are focused on meaningful, attainable outcomes.

Staying ahead in a competitive landscape

The Internet is saturated with businesses fighting for the attention of their target audience.

To stand out and stay ahead of the competition, you need to be aware of their strategies.

Competitive gap analysis equips you with this knowledge, allowing you to proactively adapt your tactics and gain a competitive edge in your industry by securing a significant market share.

Resource allocation efficiency

It’s estimated that in 2022 over 60% of businesses increased their digital marketing budgets.

However, resources are inevitably limited – whether it’s time, money, or personnel, competitive gap analysis helps you allocate these resources efficiently.

Instead of spreading yourself thin across every aspect of SEO, you can identify the areas where improvements will yield the most significant results.

This maximises the return on investment for your SEO efforts.

Encouraging innovation

Competition fosters innovation.

When you’re aware of what your competitors are doing successfully, it inspires you to think creatively and develop innovative SEO strategies.

This can lead to breakthroughs in your SEO approach, helping you differentiate yourself and secure a larger market share.

Adaptation to algorithm changes

Google’s search engine algorithm is constantly evolving – what worked yesterday might not work tomorrow.

Competitive gap analysis helps you stay tuned by identifying shifts in your competitors’ strategies.

If they adapt successfully to algorithm changes, you can take cues from their adjustments and beat them at their own game.

Enhanced user experience

A holistic competitive gap analysis doesn’t just focus on keywords and rankings; it also encompasses the user experience.

By understanding how your competitors engage with their target audience and optimising your website accordingly, you can create a more user-friendly online experience and maximise customer satisfaction.

For more info about how to identify your target audience profile, check out our latest guide How To Create An Audience Profile In Five Steps.

Improved ROI

Ultimately, competitive gap analysis is an investment that pays dividends.

By identifying gaps and opportunities, you can fine-tune your SEO strategy to yield better results.

This can lead to increased organic traffic, higher conversion rates and, consequently, a superior return on investment for your SEO efforts.

Long-term marketing strategy development

Competitive gap analysis isn’t a one-time task; it’s an ongoing process.

It enables you to develop a long-term SEO strategy that adapts to changes in your industry and the digital landscape, while maintaining your competitive advantage over time.

How to do a competitive gap analysis in five steps

Performing a competitive gap analysis in SEO is a systematic process that requires careful planning and execution.

Here’s a detailed breakdown of each step to help you conduct this analysis effectively:

Step 1: Identify your SEO competitors

Begin by identifying your primary SEO competitors. These are the websites that consistently rank for keywords that align with your target audience and industry.

While it’s essential to keep an eye on your direct competitors’ websites – those competing for the same market share – it’s also valuable to consider indirect competitors.

These are websites targeting a similar audience or offering related products or services.

Tips for identifying competitors:

  • Keyword research tools: Use tools like SEMrush, Ahrefs, Moz and Google Keyword Planner to discover which websites rank for keywords relevant to your business.
  • Search engine results pages (SERPs): Conduct manual searches for your target keywords and note the websites that consistently appear on the first few pages.

Remember that the competitive landscape can evolve, so it’s a good idea to periodically revisit this step to ensure you’re analysing the most relevant competitors.

Step 2: Keyword gap analysis

Keyword gap analysis is a cornerstone of competitive gap analysis, which involves scrutinising the keywords that both you and your competitors are targeting, as well as those that you might have missed.

Beyond merely listing keywords, look into specifics:

  • Keyword rankings: Identify the keywords your competitors are ranking highly for. Pay attention to keywords where they consistently outrank you.
  • Search volume: Determine the search volume for these keywords to gauge their potential impact on your traffic.
  • Keyword difficulty: Assess the competition level for each keyword to prioritise which ones to target.
  • Long-tail keywords: Don’t overlook long-tail keywords that your competitors might not be targeting but could offer valuable, less competitive opportunities.

By comparing your keyword strategies with those of your competitors’ websites, you can pinpoint keyword gaps and opportunities.

To find out more about keyword research analysis, check out our latest guide, Keyword Research Service: The Ultimate Guide.

Step 3: Evaluate backlink profiles

Backlinks play a pivotal role in SEO. Competitive gap analysis helps you to analyse your competitors’ backlink profiles, considering elements like:

  • Backlink sources: Identify websites that link to your competitors. Pay attention to authoritative and high-quality sources.
  • Anchor text: Analyse the anchor text used in backlinks to understand their context and relevance.
  • Link diversity: Assess the variety of websites linking to your competitors, including blogs, news sites, directories, landing pages and social media platforms.
  • Link velocity: Monitor the rate at which your competitors acquire new backlinks.

Understanding the backlink landscape can help you strategise your link-building efforts and acquire high-quality backlinks from similar sources.

Step 4: Content gap analysis

Content marketing is the lifeblood of SEO – it’s estimated that brands with blog pages have 434% more indexed pages than business that don’t blog.

Content gap analysis allows you to dissect your competitors’ content strategies to identify gaps in your own approach.

Key considerations for content gap analysis include:

  • Content type: Determine the types of content your competitors produce, such as landing pages, blog posts, videos, infographics, or guides.
  • Quality and depth: Evaluate the quality, depth and relevance of their content. Look for gaps where your own content can offer more value.
  • Keyword integration: Check how effectively your competitors’ websites incorporate target keywords within their content.
  • Content promotion: Explore how they promote their content, including social media sharing, email marketing and collaborations.

Via content gap analysis, you can develop a content strategy that resonates with your audience and outranks your competitors.

Step 5: Monitor social media presence

Social media is an integral part of online marketing.

At a time when over 91% of businesses use social media marketing, analysing your competitors’ social media presence provides key insights into your own target audience.

Aspects to examine in social media analysis include:

  • Platform usage: Identify which social media platforms your competitors are active on and assess their level of engagement.
  • Content strategy: Study the type of content they share, including articles, videos, images and infographics.
  • Engagement metrics: Measure the likes, shares, comments and followers of your competitors to gauge their social media success.
  • Timing and frequency: Determine the optimal timing and posting frequency for their social media content.

Competitive gap analysis is a time-consuming process that requires extensive SEO expertise. At Astrid IQ, our team of SEO auditors can take care of the whole process for you.

For more information about how we can help you outrank your competitors, feel free to visit our SEO Audit Services webpage.

How do you identify your SEO competitors?

Identifying your SEO competitors is a key step in competitive gap analysis.

It involves a systematic process of research and analysis to determine which websites are competing for similar keywords and target audience attention.

Here’s a comprehensive guide on how to identify your SEO competitors:

Keyword research tools

Start by leveraging powerful keyword research tools such as SEMrush, Ahrefs, Moz, and Google Keyword Planner.

These tools offer insights into which websites are ranking for keywords relevant to your business. Here’s how to use them effectively:

Enter your primary target keywords into the tool’s search bar.

Review the top-ranking websites for these keywords. These are your primary SEO competitors.

Search engine results pages (SERPs)

Perform manual searches on search engines like Google using your target keywords.

Pay attention to the websites consistently appearing on the first few pages of the search results.

These are likely your SEO competitors, especially if they maintain a consistent presence across multiple keyword searches in your niche.

Competitor analysis tools

Some SEO tools offer competitor analysis features specifically designed to identify your SEO competitors.

For instance, SEMrush and Ahrefs provide competitor analysis reports that list websites competing for the same keywords as yours.

Use these reports to uncover additional competitors.

Industry and niche knowledge

Your industry and niche expertise can be invaluable in identifying competitors that SEO tools might miss.

If you’re well versed in your field, you likely know who the major players are.

These could be traditional competitors or emerging ones, and they should be included in your list.

Google Analytics and Search Console

If you’re already running a website, analyse your Google Analytics and Google Search Console data.

These tools can reveal websites that frequently refer traffic to your site.

Some of these referrers could be your SEO competitors.

Social media and forums

Examine social media platforms, industry forums and online communities relevant to your niche. Identify websites and businesses that are actively engaging with your target audience.

These entities might not only be competing for organic search traffic but also for social media and referral traffic.

Customer surveys and feedback

Engage with your customers or website visitors.

Ask them about their online behaviour and customer needs, including the websites they visit for similar products or information.

This type of market research can provide valuable insights into potential competitors you may have overlooked.

Competitor backlinks

Analyse the backlinks pointing to your own website.

Some of your backlinks may come from websites that are also linking to your competitors.

Investigate these common backlink sources, as they may lead you to additional SEO competitors.

Google Alerts

Set up Google Alerts for your target keywords and industry-related terms.

Google will notify you when new content or websites relevant to your niche appear in search results.

This can help you stay updated on emerging competitors.

Competitor analysis tools for link building

Tools like Moz’s Link Explorer or Ahrefs’ Site Explorer can provide insights into your competitors’ backlink profiles.

You can identify websites linking to your competitors, potentially uncovering new competitors in the process.

How many competitors do you review?

Determining how many SEO competitors to review is a crucial decision in the competitive gap analysis process.

The number of competitors you should assess can vary based on several factors, and finding the right balance is essential.

Here are some considerations to help you determine how many SEO competitors to review:

Industry competitiveness

The competitiveness of your industry plays a significant role.

In highly competitive industries where numerous websites are competing for the same keywords and audience attention, it’s advisable to review a larger pool of competitors.

This ensures you have a comprehensive understanding of the competitive landscape.

Resource availability

Consider the resources at your disposal as reviewing multiple competitors requires more time, tools and manpower.

If you have limited resources, focus on a smaller number of primary competitors who pose the most immediate threat or have the greatest influence in your niche.

Keyword scope

If you target a wide range of keywords across various niches, it might be beneficial to search a diverse set of competitors for keyword gaps.

Conversely, if your SEO efforts are highly niche-specific, concentrating on a few key competitors who operate within that niche can be more effective.

Goals and strategy

Your specific goals and strategy also influence the number of competitors you review.

If your goal is to dominate a niche market share, you might need to closely monitor all significant competitors.

However, if you’re primarily focused on maintaining your current market position, monitoring a smaller set of key competitors might suffice.

Data analysis tools

Consider the capabilities of your SEO analysis tools.

Some tools, like SEMrush and Ahrefs, allow you to track a certain number of competitors within your subscription plan.

Ensure that your tools can accommodate the number of competitors you intend to review.

Regular monitoring

Competitive gap analysis is not a one-time task; it’s an ongoing process.

Regularly reassess your competitors to adapt to changes in the competitive landscape.

Your initial analysis might include a broader range of competitors, but over time, you can narrow it down to those most relevant to your marketing strategy.

Strategic focus

Your strategic focus also plays a role.

If your primary concern is improving your content strategy, you might need to review competitors with strong content production.

If link-building is your priority, concentrate on competitors with robust backlink profiles.

How long does it take to deliver a competitive gap analysis?

Although we take pride in sticking to this deadline, the timeline for delivering a competitive gap analysis in SEO can vary based on several factors, starting from the SEO agency you are dealing with.

As part of our SEO Audit Services, Astrid IQ aims to get the results of your website’s competitive gap analysis to you within ten days.

Having said that, it’s important to understand that SEO auditing is not a one-size-fits-all endeavour, as the complexity of your industry, the number of competitors you may want us to review, the depth of analysis required and the resources available all play significant roles in determining the timeframe.

Here’s a detailed breakdown of what factors can influence the timeline:

Industry competitiveness

  • Highly competitive industries: In fiercely competitive industries with numerous players vying for top positions in search results, a competitive gap analysis may require more time. The research and analysis process may be more extensive, as you need to consider a broader range of competitors.
  • Niche industries: In contrast, niche industries with fewer competitors may yield quicker results. There’s less data to sift through, making the analysis process more efficient.

Number of competitors analysed

  • Few competitors: If you’re primarily focused on a small set of direct competitors, the analysis can be completed more swiftly. This is because you’re examining a concentrated group of rivals.
  • Many competitors: Analysing a larger pool of competitors, including both direct and indirect competitors, naturally extends the timeline. More competitors mean more data to collect and analyse.

Depth of analysis

  • Basic analysis: If you’re conducting a surface-level analysis focusing on keyword rankings and backlinks, the process can be relatively quick. This may be suitable for businesses seeking a quick overview.
  • Comprehensive analysis: A deep dive into various aspects of SEO, such as content strategy, technical SEO and social media presence, requires more time. Expect a longer timeline for a thorough, comprehensive analysis.

Resource availability

  • In-house vs. outsourced: Conducting the analysis in-house with limited resources can extend the timeline, as it may take longer to collect data and perform the necessary research. Outsourcing to an SEO agency with dedicated tools and expertise can speed up the process.
  • Tools and software: The availability and capabilities of SEO tools can also impact the timeline. Tools like SEMrush, Ahrefs, and Moz can streamline data collection and analysis, making the process more efficient.

Client requirements and collaboration

  • Client involvement: The level of client involvement can influence the timeline. If the client actively participates in data collection and discussions, it can expedite the process. Conversely, if there are delays in providing access to data or feedback, it may extend the timeline.

Project scope

  • Additional deliverables: If the competitive gap analysis is part of a larger SEO strategy project that includes strategy development, implementation planning, or ongoing monitoring, the overall timeline will be longer.

External factors

  • Algorithm changes: Unpredictable factors like changes in search engine algorithms can impact the analysis timeline. Algorithm updates may require adjustments to the analysis or strategy.

In general, competitive gap analysis timelines can range from a few weeks to a few months.

It’s essential to set realistic expectations and communicate with your SEO consultant or agency to ensure the analysis aligns with your goals and deadlines.

The key is to balance the depth and breadth of the analysis with your specific objectives and available resources.

Do you need access to my SEO analytics?

Access to your SEO analytics can be beneficial for a more comprehensive competitive gap analysis, but it’s not always a strict requirement.

Here’s an in-depth exploration of whether or not you need to provide access to your SEO analytics:

Benefits of providing access to your SEO analytics

  • Data accuracy: Access to your analytics platform (e.g., Google Analytics, Google Search Console, or other SEO tracking tools) ensures that the analysis is based on accurate and up-to-date data. This allows for a more precise evaluation of your website’s performance.
  • Customised insights: With access to your analytics, our SEO specialists can tailor the analysis to your specific situation. They can focus on the metrics that matter most to your business and uncover unique insights.
  • Competitor comparison: Access to your analytics allows for direct comparisons between your performance and that of your competitors. This can reveal gaps and opportunities more effectively.
  • Goal alignment: If you have specific goals and key performance indicators (KPIs) tracked in your analytics, providing access ensures that the analysis aligns closely with these objectives.

When access may not be necessary

  • Publicly available data Much of the data needed for competitive gap analysis can be obtained from publicly available sources and SEO tools. Competitor rankings, backlink profiles and keyword data can often be accessed without needing your credentials.
  • Data sharing concerns: Some businesses may have concerns about sharing sensitive data or granting access to their analytics platform due to privacy and security reasons. In such cases, it’s possible to conduct a competitive analysis using external data sources.
  • Third party tools: SEO professionals often use third party tools like SEMrush, Ahrefs, or Moz, which can provide competitor data independently. These tools offer insights into keyword rankings, backlinks and other SEO metrics without needing access to your analytics.

Alternatives to providing access

If you’re uncomfortable providing access to your SEO analytics or it’s not feasible for your organisation, there are alternative approaches:

  • Data export: You can export relevant data from your analytics platform and share it with your SEO consultant or agency. This way, you maintain control over what data is shared without granting access to the entire platform.
  • Screen sharing and analysis: Conduct a virtual meeting with your SEO consultant or agency where you share your analytics screens and data during the analysis process. This allows them to guide you through the insights without needing direct access.
  • Data reports: Request periodic data reports from your SEO professional. They can create customised reports summarising the key findings and recommendations based on your analytics data without accessing your platform directly.

What’s included in a competitive gap analysis?

A comprehensive competitive gap analysis in SEO encompasses a wide range of elements and insights.

To provide a more detailed understanding of what’s included in such an analysis, here’s an in-depth breakdown of the key components:

Competitor identification

This initial step involves identifying and listing your main SEO competitors.

These are the websites that consistently compete with you for search engine rankings and target similar keywords or audiences.

Keyword analysis

A fundamental part of competitive gap analysis is dissecting the keywords that both you and your competitors are targeting. This includes:

  • Keyword rankings: Identifying the keywords your competitors rank highly for.
  • Search volume: Determining the search volume of these keywords to assess their potential impact.
  • Keyword difficulty: Evaluating the competition level for each keyword to prioritise targets.
  • Long-tail keywords: Exploring long-tail keywords where competitors might not be as strong.

This analysis helps pinpoint keyword gaps and opportunities in your strategy.

Backlink assessment

Backlinks are vital for SEO success. Competitive gap analysis involves a thorough evaluation of your competitors’ backlink profiles, including:

  • Backlink sources: Identifying websites that link to your competitors, with a focus on authoritative and high-quality sources.
  • Anchor text: Analysing the anchor text used in backlinks to understand context and relevance.
  • Link diversity: Assessing the variety of websites linking to competitors, including blogs, news sites, directories and social media platforms.
  • Link velocity: Monitoring the rate at which competitors acquire new backlinks.

Understanding the backlink landscape helps you strategise your link-building efforts and acquire high-quality backlinks from similar sources.

Content evaluation

Content is a cornerstone of SEO, and analysing competitors’ content strategies is pivotal. This includes:

  • Content type: Determining the types of content competitors produce, such as blog posts, videos, infographics, or guides.
  • Quality and depth: Evaluating the quality, depth and relevance of their content.
  • Keyword integration: Assessing how effectively competitors incorporate target keywords within their content.

Recognising content gaps and opportunities is essential for developing a content strategy that outperforms competitors.

Technical SEO evaluation

Technical aspects of SEO often impact rankings significantly. Competitive gap analysis includes the following metrics:

  • Site speed: Assessing competitors’ website load times.
  • Mobile friendliness: Determining how well competitors’ sites perform on mobile devices.
  • URL structure: Analysing the structure of URLs for SEO friendliness.
  • Crawlability: Assessing how efficiently search engine bots crawl and index competitors’ sites.

Identifying competitors’ technical SEO issues will highlight potential weaknesses, allowing you to take advantage accordingly to improve your website’s overall search engine performance.


The competitive gap analysis concludes with actionable recommendations based on the insights gathered.

These recommendations address specific areas of improvement and outline strategies to close the competitive gaps identified. They serve as a roadmap for enhancing your SEO strategy.

In summary, a comprehensive competitive gap analysis in SEO involves an exhaustive examination of various aspects of your competitors’ strategies, including keywords, backlinks, content, technical SEO and social media presence.

By thoroughly evaluating these elements, you can identify gaps and opportunities, enabling you to refine your SEO strategy and gain a competitive advantage in the digital landscape.

Do you offer SEO marketing strategy implementation after gap analysis?

Yes, offering SEO marketing strategy implementation as a follow-up to a competitive gap analysis is a valuable service that we can provide.

Here’s an expanded explanation of what this entails and its importance:

Customised SEO strategy development

After conducting a competitive gap analysis, the next logical step is to translate the insights gained into a tailored SEO marketing strategy.

This strategy should address the gaps identified and leverage the opportunities discovered during the analysis.

Keyword strategy refinement

One of the key components of an SEO marketing strategy is refining your keyword strategy.

This involves selecting the most relevant and high-impact keywords based on the analysis.

The goal is to optimise your content and website structure to target these keywords effectively.

Content optimisation

Content plays a central role in SEO.

The analysis might have highlighted content gaps or areas where improvements are needed.

An SEO marketing strategy should include a plan for optimising existing content and creating new, high quality and keyword-targeted content to boost rankings and user engagement.

Link building strategy

Backlinks are essential for SEO success.

Your strategy should outline a link building plan that leverages insights from your competitors’ backlink profiles.

This includes identifying authoritative sources, crafting outreach campaigns, and building high quality backlinks to increase your website’s authority.

Technical SEO enhancements

Technical SEO improvements are often necessary to ensure that your website is search engine friendly. Your strategy should address issues identified during the analysis, such as site speed enhancements, mobile optimisation and improvements to site structure, metadata and schema markup.

Monitoring and reporting

A crucial aspect of strategy implementation is continuous monitoring and reporting.

This involves tracking key performance indicators (KPIs), such as keyword rankings, organic traffic, conversion rates and backlink acquisition progress.

Regular reports help gauge the effectiveness of the strategy and make necessary adjustments.

Adaptation to algorithm changes

Search engine algorithms are constantly evolving.

Your SEO marketing strategy should be adaptable and responsive to algorithm changes.

SEO professionals keep a close eye on industry updates and adjust strategies accordingly to maintain and improve rankings.

Client collaboration and education

Effective strategy implementation often requires collaboration between the SEO professional or agency and the client.

Our clients can be actively involved in the process and receive education on best practices to ensure alignment with the strategy as part of our SEO Training Services.

Long term planning

While immediate improvements are essential, a robust SEO marketing strategy also includes a long term perspective.

It should outline ongoing efforts to maintain and build upon the gains achieved over time.

In summary, offering SEO marketing strategy implementation after a competitive gap analysis is essential for turning insights into action and achieving tangible SEO results.

This service ensures that your website is optimised for search engines, competes effectively in your niche, and continues to evolve to meet the dynamic demands of the digital landscape.

It’s a collaborative effort between you and our SEO professionals to drive sustainable online success.

Running a competitive gap analysis is essential to outranking your competitors, but it’s just one of the many steps that go into a successful SEO strategy.

At Astrid IQ, our team of SEO professionals can take care of the entire SEO process for you.

For more information about our SEO Services, check out our SEO Consultancy Services, or simply call us between 9am and 5pm on 07976 642348 or email