Boosting your Etsy shop’s visibility and sales is crucial, and SEO tools will allow you to do just that.

SEO tools, short for Search Engine Optimisation tools, are like handy assistants for your online shop – they help you optimise your product listings, understand customer trends and enhance your overall visibility on Etsy.

In a nutshell, Etsy SEO tools analyse keywords, provide insights into customer trends and offer suggestions to enhance product listings, ultimately helping sellers attract more views and increase sales on the platform.

In this article, we’ll explore the ten best Etsy SEO tools that can elevate your online presence, attract more potential buyers and boost your sales:

1. eRank

Overview:

eRank is an indispensable tool for Etsy sellers aiming to boost their shop’s visibility through effective SEO strategies. Focused on providing comprehensive solutions, eRank empowers users with a suite of features tailored for optimising product listings and staying ahead in the competitive Etsy marketplace.

Key features:

  • Keyword research: With eRank, sellers can discover pertinent and high-performing keywords, ensuring their listings align with popular search queries on Etsy.
  • Competitor analysis: eRank’s robust capabilities extend to analysing competitors, offering valuable insights into successful shop strategies. Sellers can gain a competitive edge by understanding market trends and adapting their approaches accordingly.
  • Listing optimisation: To enhance product visibility, eRank provides actionable suggestions for optimising listings, covering crucial elements such as titles, tags and descriptions.

Pricing:

eRank offers a variety of plans to cater to different seller needs:

  • Free plan – Limited access to basic features.
  • Basic plan – $5.99/month: Unlock more advanced features for a budget-friendly price.
  • Pro plan – $9.99/month: Access additional tools and insights to boost Etsy SEO further.
  • Expert plan – $29.99/month: Ideal for seasoned sellers, this plan provides comprehensive features for a more robust Etsy business strategy. However, users should be mindful of certain limitations.

Pros:

  • User-friendly interface: eRank’s interface is designed to simplify complex SEO tasks, making it accessible for sellers of all experience levels.
  • Comprehensive insights: The tool provides in-depth insights into keyword performance and competitor strategies, aiding sellers in making informed decisions.

Cons:

  • Complex navigation: The platform’s interface might pose challenges for users seeking specific information due to lengthy and somewhat cumbersome pages. For instance, the keyword tool’s presentation of all 100 top listings at once can be overwhelming and make it harder to locate precise details.
  • Search limitations on Expert plan: Despite the higher-tier Expert plan priced at $29.99/month, certain restrictions persist. For example, limitations on the number of searches, such as 100 lookups for the rank checker and the ability to monitor only 20 search terms, could be considered drawbacks for users with more extensive analytical needs.

2. Marmalead

Overview:

Marmalead emerges as a powerhouse for Etsy sellers seeking to elevate their shop’s visibility through strategic SEO tactics. Packed with features, Marmalead is purpose-built to empower users with the tools necessary for optimising product listings and thriving in Etsy’s vibrant marketplace.

Key features:

  • Keyword research mastery: Marmalead takes sellers on a journey of discovering high-performing keywords, ensuring their listings align seamlessly with the search preferences of Etsy shoppers.
  • Competitor insights: With Marmalead’s robust competitor analysis, users gain a valuable edge by unravelling the strategies of successful shops. It’s the key to staying ahead by adapting to evolving market trends.
  • Listing optimisation: Boosting product visibility is Marmalead’s forte. The tool provides actionable suggestions for refining listings, from crafting compelling titles to selecting tags that captivate potential buyers.

Pricing:

Marmalead offers flexible pricing options to accommodate different seller preferences:

  • Monthly plan: $19/month, providing access to Marmalead’s comprehensive features on a month-to-month basis.
  • Yearly plan: For those committed to the long-term, a discounted rate of $190/year (equivalent to $15.83/month) is available, allowing users to access Marmalead’s tools and insights with substantial savings over the course of a year.

Pros:

  • Comprehensive insights: The tool provides deep insights into keyword performance and competitor strategies, empowering sellers to make informed decisions.
  • Regular data updates: Marmalead stands out by consistently updating all provided data. Sellers can rely on the tool to offer the latest and most relevant information, ensuring their strategies are based on real-time insights.

Cons:

  • Pricing: While offering robust features, Marmalead comes with a slightly higher price tag compared to some other Etsy SEO tools in the market. Sellers on a budget may need to weigh the investment against their business needs.
  • Scaling limitations: Marmalead lacks a dedicated tool for easily scaling parameters, potentially making it less convenient for sellers managing larger inventories or looking for a streamlined approach to adjust multiple settings.

3. Keyword Tool Dominator

Overview:

Keyword Tool Dominator steps into the spotlight as a valuable asset for Etsy sellers aiming to supercharge their shop’s visibility through strategic SEO practices. With a focus on keyword research, this tool equips users with powerful features to refine their product listings and stay competitive in the dynamic Etsy marketplace.

Key features:

  • Keyword research: Keyword Tool Dominator specialises in empowering sellers with an extensive range of high-performing keywords. It acts as a compass, guiding users towards crafting listings that resonate with Etsy’s search landscape.
  • Competitor analysis: The tool provides a competitive advantage through robust competitor analysis. Sellers can gain insights into successful shop strategies, aiding them in adapting and refining their own approaches.

Pricing:

Keyword Tool Dominator offers a distinctive pricing structure:

  • One-time purchase: Sellers can harness the power of the Etsy Keyword Tool with a one-time purchase of $97, providing lifetime access to its robust features. This straightforward pricing approach ensures users can optimise their listings without the need for recurring monthly payments (available as a monthly or yearly plan).
  • Enhanced features options: For those seeking an expanded daily free keyword research limit and additional capabilities, Keyword Tool Dominator offers two enhanced options with lifetime access:
  • Pro Lifetime: Priced at $147, this option provides sellers with advanced features for an elevated Etsy SEO strategy.
  • Max Lifetime: Priced at $197, the Max Lifetime option offers comprehensive tools and insights, making it an ideal choice for sellers with more extensive needs.

Pros:

  • Long tail keyword search: Keyword Tool Dominator excels in facilitating the discovery of long-tail keywords, offering users an engaging and effective experience in uncovering niche and specific search terms.
  • Extensive autocomplete database: Enjoying a vast autocomplete database sourced from major platforms such as Google, YouTube, Amazon, Walmart, Bing and eBay, this tool provides a comprehensive and diverse pool of keyword suggestions. This extensive coverage enhances the user’s ability to discover relevant and trending terms across various online platforms.

Cons:

  • Dependency on Google Chrome extension: To use Keyword Tool Dominator, users must install the Google Chrome extension. This requirement might be considered a drawback for sellers who prefer not to use Chrome or those on browsers incompatible with the extension.
  • Limited search volume access: Unlike some other keyword research tools, Keyword Tool Dominator doesn’t provide access to search volume data. Sellers relying heavily on search volume metrics for their SEO strategies may find this absence a limiting factor in their keyword research efforts.

Elevate your Etsy shop’s visibility and sales by leveraging the SEO expertise of Astrid IQ. For more information, see our SEO Consultancy Services, or simply call us between 9am and 5pm on 07976 642348 or email seo@astridiq.co.uk.

4. KeySearch

Overview:

KeySearch emerges as a strategic ally for Etsy sellers, aiming to elevate their shop’s visibility through effective SEO tactics. With a focus on keyword research and competition analysis, KeySearch equips users with powerful tools to enhance their product listings and navigate the competitive landscape on Etsy.

Key features:

  • Affordable SEO advantage: KeySearch offers a budget-friendly solution, making it accessible for Etsy sellers seeking to optimise their listings without significant financial investment.
  • Longtail keyword exploration: Delve into the world of longtail keywords, uncovering niche and specific terms to refine listings and reach a more targeted audience.
  • Effortless data export: Streamlining processes, KeySearch allows users to export data effortlessly, providing a convenient way to utilise insights gained from keyword research.
  • Robust competitor analysis: The tool’s competitor analysis features offer valuable insights into competitor strategies, enabling sellers to adapt and refine their approaches based on market trends.

Pricing:

KeySearch provides two pricing plans tailored to different user needs:

  • Starter plan – $17/month or $169/year: Ideal for beginners, this plan offers up to 200 daily searches, YouTube research, content assistant access, 50 rank tracker keywords, competitive analysis tools and reporting/API access.
  • Pro plan – $34/month or $279/year: For advanced capabilities, the Pro plan includes everything from the Starter plan but with higher limits, offering 500 daily searches and analysis, along with an increased allowance of 150 rank tracker keywords.

Pros:

  • Budget-friendly solution: KeySearch stands out for its affordability, providing a cost-effective solution for Etsy sellers looking to enhance their SEO strategies without breaking the bank.
  • Content assistance for essential keywords: The tool features a content assistant, aiding sellers in creating content optimised for important keywords, a crucial aspect of effective Etsy SEO.

Cons:

  • Support limitations: KeySearch lacks phone or live chat support, which may pose challenges for users seeking immediate assistance or preferring real-time communication.
  • Occasional data discrepancies: Some users have noted occasional discrepancies in data when compared to other keyword research tools. It’s advisable to cross-verify findings for comprehensive insights.

5. EtsyHunt

Overview:

EtsyHunt positions itself as a potent force in the realm of Etsy SEO tools, offering comparable SEO keyword research data to market leaders eRank and Marmalead. However, EtsyHunt sets itself apart by integrating estimated sales data, enhancing its utility as a robust product research tool. The true strength of EtsyHunt unfolds through its Chrome Extensions, providing a seamless experience directly on Etsy and eliminating the need for constant toggling between platforms.

Key features:

  • Simple Etsy rank analysis: EtsyHunt simplifies Etsy rank analysis, making it an accessible tool for sellers looking to enhance their listings and gain a competitive edge.
  • Amazon handmade products exploration: EtsyHunt extends its functionality to include an Amazon Handmade Products section, enabling users to search based on criteria such as Best Seller Rank (BSR), providing valuable insights for creating new products.
  • Operations features: EtsyHunt introduces essential operations features, including the Listing Optimiser, enabling users to connect their Etsy shop, analyse listings and receive actionable tips for optimisation. The Follow Up Reminder aids in managing Etsy reviews, optimising social proof for increased credibility.
  • Etsy fee calculator: Simplifying the complex task of calculating Etsy fees, EtsyHunt includes a fee calculator, empowering users to determine their exact profit from each sale.

Pricing:

EtsyHunt offers three pricing plans catering to different user needs:

  • Free plan: Allows ten product searches, ten keyword searches, and ten shop searches per day, with limited data on Chrome extensions.
  • Basic plan ($3.99/month): Unlocking the full potential, the Basic plan provides enhanced access to the tool’s features, making it a recommended choice for optimal utilisation.
  • Pro plan ($19.99/month): For users seeking advanced capabilities, the Pro plan offers additional benefits and comprehensive access to EtsyHunt’s suite of tools.

Pros:

  • Sales data transparency: EtsyHunt goes beyond traditional analytics by providing transparent sales data for items on Etsy, empowering sellers with a comprehensive understanding of market trends.
  • Positive impact on listings: Users consistently report improvements in their listings after leveraging EtsyHunt, demonstrating its practical impact on enhancing the visibility and performance of products.
  • Free plan with Chrome extensions: EtsyHunt’s free plan includes Chrome extensions, enabling users to access valuable data without additional costs, a feature appreciated by those on a budget.

Cons:

  • Information overload: Some users may find EtsyHunt’s abundance of information overwhelming, potentially leading to a perception of information overload. The tool’s depth of insights may require some adjustment for users seeking a more streamlined experience.
  • Feature accessibility requires a paid plan: While EtsyHunt offers a free plan, accessing the full spectrum of features and functionalities requires opting for a paid plan. Users seeking the complete set of tools may need to invest in a subscription for optimal utility.

6. Alura

Overview:

Alura positions itself as a dedicated tool tailored exclusively for Etsy sellers, aiming to simplify the intricate processes of product research and optimisation. Whether you’re a seasoned Etsy entrepreneur or just beginning your journey, Alura claims to offer user-friendly solutions to enhance your shop and boost sales.

Pricing:

  • Free plan: Alura offers a free plan, serving as an entry point for users to explore its functionalities. However, this plan comes with limitations on the number of searches allowed each month.
  • Paid plans: For users seeking more comprehensive features, Alura provides paid plans at $19.99 per month and $29.99 per month. These plans unlock advanced search capabilities, increased email sending quotas and the ability to connect multiple Etsy shops.

For personalised SEO strategy guidance and expert assistance, connect with Astrid IQ today. For more information, see our SEO Consultancy Services, or simply call us between 9am and 5pm on 07976 642348 or email seo@astridiq.co.uk.

7. Sale Samurai

Overview:

Sale Samurai emerges as a valuable tool tailored for Etsy shop owners, aiming to optimise businesses and drive increased sales. However, it’s essential to note limitations, such as the inability to capture multilingual tags and the relatively short three-day trial for a comprehensive assessment. On the positive side, Sale Samurai facilitates connections across different Etsy stores, enabling users to efficiently upload products to multiple platforms.

Key features:

  • Keyword search tool suite: Sale Samurai offers a powerful suite of tools, including Keyword Search and Etsy Chrome Extension, providing Etsy sellers with essential data such as real search volume, competition levels and cost-per-click information. The keyword tool aids in customer-driven research, allowing businesses to launch new products or optimise existing listings.
  • Fee calculator: The tool’s Fee Calculator assists in viewing profit and ROI, considering offsite ad fees based on shop success. This information helps sellers determine the most profitable prices for their Etsy shops.
  • Etsy analytics tools: Sale Samurai’s Etsy Analytics tools allow sellers to analyse keywords, tags and titles, keeping track of competitors. This data ensures that Etsy SEO remains current and competitive.
  • Chrome extension: Sale Samurai’s Chrome extension, available with an active subscription, transforms the Etsy search bar, providing a personalised version of the tool right on the Etsy website.

Pricing:

Sale Samurai is priced at $9.99 per month or $99 per year, offering access to all its features, including a long-tail keywords list, data-driven listing analysis, real Etsy search volume insights and tag suggestions.

A no-risk three-day free trial allows users to explore the features without any financial commitment.

Pros:

  • Comprehensive analytics: The tool offers in-depth analytics covering keywords, tags and product descriptions, aiding sellers in making informed decisions.
  • Multiple store connectivity: Sale Samurai allows the connection of different Etsy stores, facilitating multiple uploads and streamlining business operations.
  • Store optimisation tools: The inclusion of optimisation tools empowers Etsy sellers to enhance the performance of their stores effectively.
  • Fee calculator: Sale Samurai provides a fee calculator, offering a clear view of profit and ROI. This aids in setting reasonable prices for products.
  • Etsy analytics tool: Sellers can keep track of competitors through detailed Etsy analytics, ensuring their SEO strategies remain competitive.
  • Chrome extension: The Chrome extension provides convenient access to Etsy, transforming the search bar for efficient research right on the platform.

Cons:

  • Multilingual tag limitation: Sale Samurai lacks the capability to grab multilingual tags, potentially posing challenges for users in non-English-speaking countries.
  • Short three-day trial: The three-day trial duration may not be sufficient for users to accurately evaluate whether Sale Samurai fulfils all their requirements.

8. EverBee

Overview:

Navigating the Etsy landscape demands effective tools, and EverBee stands out as a reliable ally. Positioned to assist Etsy sellers in keyword optimisation and product discovery, EverBee offers a blend of functionality, even if its data accuracy falls slightly short of competitors like Alura.

Key features:

Research tools:

  • Product analysis: Dive into existing product performance for strategic insights.
  • Shop analyser: Keep tabs on competitor strategies and successes.
  • Keyword research: Optimise Etsy SEO with targeted keyword suggestions.

Optimise tools:

  • Listing rank tracker: Monitor the performance of your listings in Etsy search.
  • Trademark monitor: Ensure compliance by scanning listings for trademark infringements.

Reasons to use EverBee:

  • Time and money savings: Confirm product viability efficiently.
  • Product research aid: Quick and in-depth insights into product demand.
  • User-friendly: Easy to use, complemented by excellent customer support.
  • Best-selling item insights: Identify top-selling products for inspiration.
  • Tag ideas: Gain tag suggestions from successful listings for improved visibility.

Pricing:

EverBee caters to varying needs with its pricing plans:

  • Hobby plan (free): Perfect for beginners or those testing the tool without time constraints.
  • Growth plan ($19.99 annually / $29.99 monthly): Tailored for established sellers, offering unlimited analytics searches, listing tags and monthly revenue estimates. Additional perks include unlimited favourites folder uses and extra listing and shop data.

Pros:

  • Efficient confirmation: Time and cost-saving tool for validating product ideas.
  • Comprehensive research: In-depth product research providing insights into demand.
  • User-friendly: Easy to navigate with excellent customer support.
  • Best-selling insights: Identifies top-selling products for strategic business decisions.
  • Tag suggestions: Offers tag ideas from successful listings for improved visibility.

Cons:

  • Data accuracy: Falls slightly short of competitors like Alura in terms of data precision.
  • Keyword depth: Lacks the extensive keyword data provided by some competitors.

9. Crest

Overview:

Crest emerges as a versatile Etsy shop management tool, equipped with a suite of features designed to enhance your shop’s performance. One standout feature is its integrated SEO engine, empowering sellers to optimise listing titles, keyword tags and product descriptions effortlessly. What sets Crest apart is its innovative video generator, simplifying the creation of engaging social media content using your listing photos.

Key features:

  • Integrated SEO engine: Optimise listing titles, keyword tags and product descriptions seamlessly.
  • Location-based customer analytics: Gain a comprehensive view of shop performance with filters for revenue, popularity and order geolocation. Set and track goals for listings and orders, supported by time graphs and intuitive widgets.
  • Video content maker: Quickly generate videos for Etsy or social media using your listing photos. Features automatic formatting to size and diverse video effects such as wipe, fade, zoom, or cover.

Pricing:

Crest operates on a straightforward pricing model:

  • Paid plan: Priced at $12.99/month, providing access to the full spectrum of Crest’s features.

Pros:

  • Integrated SEO: Effortlessly optimise key elements like listing titles and product descriptions.
  • Innovative video generator: Simplifies the creation of engaging social media content using listing photos.
  • Location-based analytics: Comprehensive insights into shop performance and market identification.
  • Goal tracking: Set and monitor goals for listings and orders with intuitive time graphs and widgets.

Cons:

  • Shop limitation: Restriction to connect only three shops at a time.
  • Simplicity of keyword reports: Some users find Crest’s keyword reports to be too basic.

10. MakerWords

Overview:

MakerWords caters to the needs of both Etsy and Amazon sellers, offering comprehensive keyword suggestions derived from user searches. With a robust database boasting over 100 million Etsy and Amazon keywords, MakerWords becomes a valuable ally in enhancing your SEO ranking on both platforms. Notably, it extends its impact beyond the marketplaces by helping you get your listings visible on Google.

Key features:

  • Extensive keyword database: Access to a vast repository of over 100 million Etsy and Amazon keywords for effective optimisation.
  • Keyword search tools: Uncover valuable keyword data, including average search volume per keyword. Identify trending Etsy keywords that contribute to enhanced visibility on Google.
  • Cross-platform SEO enhancement: Tailored solutions for Etsy and Amazon sellers to boost SEO rankings on respective platforms.
  • Google visibility assistance: Strategies and suggestions to enhance the visibility of your listings on Google.

Pricing:

MakerWords simplifies its offerings with a single paid plan:

  • Paid plan: Priced at $9.99/month, providing access to the complete suite of MakerWords features.

Pros:

  • Extensive keyword database: Access to a vast collection of over 100 million Etsy and Amazon keywords.
  • Cross-platform optimisation: Tailored tools for Etsy and Amazon SEO enhancement.
  • Google visibility support: Strategies to make your listings visible on Google.

Cons:

  • Lack of tutorials: Absence of tutorials may pose challenges for beginners.
  • Limited support channels: MakerWords appears to lack live customer support channels and social media features.

Ready to transform your Etsy shop? While these tools are a fantastic starting point for enhancing your online store, achieving sustained success with SEO demands time and expertise.

Let Astrid IQ supercharge your Etsy journey – connect with us today for a personalised and effective SEO campaign that ensures your shop stands out and thrives in the competitive marketplace.

For more information, see our SEO Consultancy Services, or simply call us between 9am and 5pm on 07976 642348 or email seo@astridiq.co.uk.