In the dynamic world of digital marketing, an effective SEO toolkit can make all the difference between maintaining a visible online presence or fading into obscurity.

SE Ranking, an all-in-one SEO software, has steadily become a powerful player in this industry, along the likes of Ahrefs, SEMRush and Moz.

In this comprehensive review, we look deep into the features and functionalities of SE Ranking, exploring how this tool can boost your SEO strategies, improve your online visibility, and help you stay ahead in the ever-evolving world of search engine optimisation.

What is SE Ranking?

SE Ranking, available at, is an all-in-one SEO platform designed to empower businesses and digital marketers with the tools and insights necessary to boost their online presence.

SE Ranking offers a wide array of features to streamline keyword research, on-page and off-page optimisation, competitor analysis and more, all within a user friendly interface.

Who is SE Ranking for?

SE Ranking caters to a diverse audience in the realm of SEO and digital marketing:

  • Digital marketers: Whether you’re an independent freelancer or part of an agency, SE Ranking provides a robust set of tools to manage multiple client projects efficiently.
  • Small to medium-sized businesses: SMBs seeking to improve their online visibility can leverage SE Ranking to make data-driven decisions and compete effectively in their niche.
  • Enterprise-level organisations: Larger companies can benefit from SE Ranking‘s advanced features to maintain and optimise their digital presence.
  • Bloggers and content creators: SE Ranking can be a valuable asset for individuals looking to enhance their blog or website’s ranking in search engine results pages (SERPs).

At Astrid IQ, we’ve helped a wide range of companies optimise their SEO performance. See how we can help your business gain better online visibility on our SEO Consultancy webpage.

SE Ranking key features

Keyword research & tracking

Effective keyword research and rank tracking are the cornerstones of a successful SEO strategy, with SE Ranking offering two main keyword analysis features, the Keyword Rank Tracker and the Keyword Research tool:

Keyword Rank Tracker

SE Ranking‘s Keyword Rank Tracker is a noteworthy component of the platform that provides users with essential data regarding keyword performance. Its functionality includes:

  • Tracking keyword rankings across various locations, search engines (Google, Yahoo etc), and devices with a claimed accuracy of 100%. This precise tracking capability can be instrumental for optimising campaigns aimed at specific demographics.
  • Monitoring the ranking performance of competitors for target keywords. This allows users to gain insights into their competitive landscape and make informed decisions.
  • In-depth analysis of the top 100 search results for any keyword, including insights into their dynamics. This tool serves professionals who require granular data for their SEO strategies.

Keyword Research

The Keyword Research tool in SE Ranking serves as a resource for gathering keywords suitable for SEO efforts. Its features encompass:

  • The expansion of keyword lists through the identification of similar, related and long-tail keywords. This can be useful for diversifying keyword strategies and capturing a broader audience.
  • An exploration of keywords that competitors are targeting in both organic and paid search. This competitive intelligence aids users in refining their keyword selection.
  • Assistance in driving target audiences to websites by selecting search queries that are highly relevant to the site’s content.
  • The analysis of keywords against major SEO metrics (e.g. organic search volumes), providing users with data-driven keyword suggestions to optimise their SEO strategies.

Backlink analysis

Backlinks, or incoming links from other websites to yours, are crucial components in the world of SEO. They serve as endorsements, indicating that your content is valuable and authoritative.

Analysing backlinks is essential because it allows you to understand the quality and quantity of these endorsements, which can significantly impact your website’s search engine ranking.

SE Ranking provides two key backlink analysis tools, the Backlink Checker and the Backlink Monitor:

Backlink Checker

SE Ranking‘s Backlink Checker is a formidable SEO tool that provides a comprehensive view of a website’s backlink profile. Its capabilities include:

  • Deep analysis of referring domains, linking pages and anchor texts, allowing users to gain valuable insights into their backlink structure.
  • The ability to measure the value of each backlink, aiding in the assessment of link quality, relevance and ultimately backlink profile optimisation.
  • Competitive intelligence, as users can investigate their competitors’ backlink sources, providing ideas for their own link building strategies.

Backlink Monitor

The Backlink Monitor within SE Ranking shifts the focus from link status monitoring to profile building. Its features comprise:

  • A dedicated space for tracking the status of all backlinks related to your site, ensuring you have a clear overview of your link profile.
  • Quick identification and management of unfavourable links, allowing for disavowal through the platform’s tools.
  • Automated email notifications to keep users informed of any changes in the status of their backlinks, enabling swift responses to potential issues.
  • Management of new and lost backlinks, monitoring the backlink target ratio, and distinguishing between dofollow and nofollow links.

Competitor analysis

SE Ranking‘s Competitive Research feature is a powerful asset for understanding the strategies of your rivals and enhancing your own SEO efforts. This component equips you with the ability to:

  • Gain a deep understanding of your competitors’ marketing strategies, allowing you to stay informed about their movements and decisions via in-depth competitor research.
  • Analyse the dynamics of website traffic for both organic and paid campaigns, providing insights into the performance of your competitors in search engine results.
  • Study your primary competitors, identify newcomers in the SERPs and compare your keyword list with that of your rivals. This comparative analysis aids in refining your own keyword strategy.
  • Access a comprehensive list of your competitors’ targeted search queries and evaluate them against key parameters, enabling you to optimise your SEO tactics.
  • Investigate your PPC competition to uncover the keywords they target in their paid advertising campaigns and identify the most effective ads in their repertoire.

Website auditing

A well-optimised website is the foundation for success and an SEO-driven website audit can play a major role in achieving this optimisation.

Site auditing involves a comprehensive examination of your website to identify and rectify issues that can hinder its performance in search engine rankings.

In this respect, SE Ranking‘s website auditing feature can be a game changer for your SEO strategy and, in fact, for your overall digital marketing plan.

While the website audit empowers users to unearth and address both major and minor issues that may be impeding their site’s path to top-ranking spots, the On-page SEO Checker feature provides a detailed analysis of specific web pages, ensuring they are thoroughly optimised for selected queries.

Website audit

SE Ranking‘s Website Audit tool is there to enhance a website’s search engine visibility. With this feature, users can:

  • Perform a thorough SEO audit to uncover both major and minor issues that may be impeding their website’s path to higher search engine rankings.
  • Utilise suggested fixes provided by the audit to swiftly optimise their website, addressing issues that hinder SEO performance.
  • Compare audit reports over time to gauge the effectiveness of implemented changes, allowing for continuous improvement using this search engine optimisation tool.

On-page SEO Checker

The On-page SEO Checker within SE Ranking offers an in-depth analysis of a web page’s optimisation for specific queries. Here’s how it empowers users:

  • Assess how well a particular web page is optimised for a specific query, gaining insight into the page’s performance in search results.
  • Receive a detailed report outlining the optimisations necessary for the page, including a list of required fixes and recommendations to enhance search engine visibility.
  • Review the main parameters of the URL to ensure it displays correctly on search engine results pages (SERPs), providing a positive user experience.

Website auditing is a time-consuming process that requires extensive SEO expertise. At Astrid IQ, our team of SEO auditors can take care of the whole process for you.

For more information about how we can help you outrank your competitors, feel free to visit our SEO Audit Services webpage.

Content marketing

SEO content marketing provides digital marketers with a powerful tool to engage audiences, build authority, improve search engine visibility and increase organic traffic, and SE Ranking‘s Content Marketing features can help you do just that.

The Content Editor helps you produce search-friendly content efficiently by offering insights on word count, keywords and text structure.

Additionally, SE Ranking‘s SERP Checker provides valuable metrics for creating top-performing pages, offering insights into the top-ranking pages for your target keywords and providing comprehensive analysis of on-page and off-page parameters.

Content Editor

SE Ranking‘s Content Editor feature is a valuable tool for streamlining the content creation process. It empowers users to:

  • Create content that aligns with search engine leaders by building briefs based on word count, keywords and text structure that have proven effective in SERPs.
  • Track content optimisation directly within the editor, watching content scores and the potential for ranking improvements grow as you make adjustments.
  • Ensure content quality by checking for plagiarism, readability and grammar errors.
  • Collaborate effectively with team members using guest access links or the Google Docs add-on for seamless content creation and review.

SERP Checker

SE Ranking‘s SERP Checker equips users with data-driven insights to optimise their content for top performance. Here’s how it supports content marketing strategies:

  • Gain a comprehensive understanding of the key metrics to focus on when creating high-performing pages.
  • Acquire a holistic view of the top-ranking pages for your target keywords, enabling you to analyse their strengths and weaknesses.
  • Dive deep into a combination of over 110 on-page and off-page parameters, helping you identify critical factors that can elevate your page’s rank.
  • Visualise data points on a graph or compare breakdowns of competitors’ pages side by side, providing valuable and user-friendly competitive intelligence to refine your content marketing strategy.

Are you thinking of outsourcing your SEO content strategy? Astrid IQ’s team of seasoned copywriters has a track record of successful blogging across several industries.

If you’d like to find out how we can help you turn your company blog into a traffic-generating asset, see our SEO Content Writing Services.

SEO reporting

Effective communication with clients is paramount in the world of SEO, and reports are a vital tool for conveying the workflow and results of your SEO efforts.

SE Ranking‘s “Working with Clients” features are designed to streamline this crucial aspect of client collaboration, serving as a bridge between the technical intricacies of SEO and the clear, comprehensible insights that clients need to make informed decisions.

SEO Report Generator

SE Ranking‘s SEO Report Generator simplifies the process of sharing data-rich reports with clients and offers various data sharing opportunities. Here’s how it facilitates client collaboration:

  • Create and customise SEO report templates to cater to the specific needs and preferences of each client. Craft reports with the right amount of data for an individualised experience.
  • Choose to send reports manually or schedule automatic report delivery to clients’ inboxes, ensuring that they are consistently updated on their project’s progress.
  • Grant clients free access to SE Ranking tools through guest links, allowing them to view live SEO rank reports, SERP insights, on-page reports and more in real-time.
  • Export critical data, visualised in easy-to-read graphs from the Website Audit, On-Page SEO and Local Marketing modules, tailoring the reports to include as much detail as necessary.

Standalone reporting tool

SE Ranking‘s reporting tool serves as a centralised repository for all the SEO data your clients value. It includes:

  • Backlink data: Provides an overview of a site’s backlink profile, covering total backlinks, new and lost links, dofollow/nofollow ratios and more.
  • Website overview: The Competitor Research tool offers key metrics for any website, including traffic estimates, domain authority and keyword rankings.
  • Keyword metrics: Showcase the most critical keywords for every project, along with their key parameters, such as search volume and keyword difficulty.
  • Local marketing insights: Deliver comprehensive information about your local SEO achievements, including Google Business profile statistics, local citations, review insights and more.

Local Marketing tool

Local businesses are increasingly reliant on search engine optimisation (SEO) to thrive in their communities and attract local clientele.

A strong online presence can make the difference between being discovered by potential customers or remaining hidden in the shadows.

SE Ranking‘s Local Marketing tool is a valuable resource for local businesses seeking to increase their visibility and attract clients to their physical locations. Here’s how it assists in local marketing:

  • Streamline the management of all your Google Business profiles from a single platform, simplifying the process of maintaining accurate and up-to-date information.
  • Keep your local listing profiles under control, ensuring consistency in your business information across the web.
  • Track your Google Maps rankings across multiple locations, enabling you to gauge the effectiveness of your local SEO efforts.
  • Gain customer feedback insights, allowing you to make data-driven decisions and enhance your offerings. Additionally, you can promptly respond to user reviews, strengthening your relationship with customers and building trust.

Pricing plans

SE Ranking‘s pricing structure aims to cater for a diverse range of users, offering competitive features at various price points.

Additionally, users can choose to pay monthly or annually, with annual subscriptions offering a 20% discount.

At the moment, you can choose from three subscription plans:

Essential plan

At just €39.20 per month (when billed annually), the Essential plan from SE Ranking is tailored for freelancers and newcomers to the world of SEO.

It provides a cost-effective entry point into SE Ranking‘s powerful suite of SEO tools.

This plan offers a solid foundation for those looking to kickstart their SEO efforts and explore SE Ranking‘s comprehensive features.

Pro plan

Priced at €79.20 per month (when billed annually), the Pro plan is the most popular choice among small agencies and teams.

With this plan, you gain access to an expanded suite of features, making it well-suited for businesses seeking more extensive SEO capabilities.

It’s the go-to choice for those aiming to enhance their SEO strategies and access an array of tools designed to boost online visibility.

Business plan

The Business plan, priced at €180 per month (when billed annually), is built to serve mid-size agencies and businesses with more substantial SEO needs.

With this plan, you gain access to a comprehensive range of features designed to propel your SEO efforts to new heights.

This plan is ideal for organisations looking to optimise their online presence, manage multiple projects efficiently and harness the full potential of SE Ranking‘s advanced SEO tools.

Each of these plans includes unique features, catering to different user requirements, and offering a diverse range of tools for optimising your SEO strategies.

For example, each plan allows you to track a certain number of keywords a month: Essential (750 keywords), Pro (2000), Business (5000).

For a detailed breakdown of what each plan includes, we recommend visiting the SE Ranking website for comprehensive plan details and a full feature comparison.

Pros and cons

SE Ranking offers a dynamic and competitive SEO platform that holds its own against prominent competitors like Ahrefs, SEMRush, Google Analytics and Moz.

Below, we explore the pros and cons of SE Ranking to provide a comprehensive view of its performance and features.


Comprehensive SEO toolkit

SE Ranking offers an extensive array of SEO tools, from keyword research to backlink analysis, all integrated into one platform. This comprehensive suite simplifies workflow and streamlines SEO efforts.

User friendly interface

The platform’s intuitive design makes it accessible to both beginners and seasoned SEO professionals. Navigating the dashboard is a breeze, allowing users to quickly find and utilise the tools they need.

Competitive insights

SE Ranking‘s competitor analysis tools provide invaluable insights into the strategies and performance of rivals. This data empowers users to fine-tune their SEO approaches, giving them a competitive edge.

Customisable reports

The SEO Report Generator makes client reporting efficient and flexible. Users can create customisable reports tailored to individual clients, enhancing communication and transparency. The inclusion of APIs further enhances this feature’s flexibility.

Data accuracy

SE Ranking prides itself on providing highly accurate data. From keyword ranking tracking to backlink analysis, the platform delivers precise and dependable information, a crucial aspect for making informed SEO decisions.

Affordable pricing plans

SE Ranking offers pricing plans suitable for a wide range of users, making it accessible to individuals, small businesses and larger enterprises. The availability of a free trial allows users to explore the platform’s capabilities before committing to a plan.


Initial learning curve

While SE Ranking is user friendly, newcomers to SEO may find the wealth of features initially overwhelming. However, SE Ranking provides resources and support to help users adapt.

Limited social media integration

The platform offers some social media management features, but it may not be as robust as standalone social media management tools. Users seeking comprehensive social media management solutions may require additional tools.

Feature overload for some users

SE Ranking‘s extensive feature set may be more than what some users need, potentially resulting in an underutilisation of available resources. Tailoring the platform to individual needs can be time consuming.

Customisation limits

While SE Ranking offers customisable reports, there may be limitations to the degree of customisation users desire. Additional flexibility in this area could further enhance the platform’s reporting capabilities.

Limited historical data

Some users may find that SE Ranking‘s historical data tracking is not as extensive as other SEO platforms. Users who require extensive historical data for analysis may need to supplement their data with other tools.

Learning how to use an SEO tool like SE Ranking is key to planning a successful SEO campaign, but it’s just one of the many steps that go into SEO success.

At Astrid IQ, our team of SEO professionals can take care of the entire SEO process for you.

For a full list of SEO services, see our SEO Consultancy Services, or simply call us between 9am and 5pm on 07976 642348 or email