Who is SEOmonitor for?
Individual SEO experts, consultants and freelancers can harness the capabilities of SEOmonitor to enhance their services. Whether you’re a seasoned SEO professional or just starting your career in search engine optimisation, SEOmonitor offers the tools and insights you need to optimise websites effectively.
Digital marketing agencies
SEOmonitor is a valuable asset for digital marketing agencies specialising in SEO services. Agencies can use SEOmonitor’s suite of products to manage multiple client campaigns, track keyword rankings, conduct research, forecast traffic and streamline client reporting. It’s a comprehensive solution that simplifies agency operations.
Marketing and SEO teams
In-house marketing and SEO teams within companies can utilise SEOmonitor to streamline their SEO efforts. By centralising keyword tracking, research and forecasting, teams can work more efficiently and collaboratively to achieve their SEO goals.
E-commerce businesses can benefit significantly from SEOmonitor’s capabilities. Optimising product listings, tracking rankings for target keywords and forecasting organic traffic can help e-commerce websites attract more visitors and drive sales.
Websites that rely heavily on content, such as blogs and news outlets, can use SEOmonitor to ensure their articles and posts rank well in search engine results. SEOmonitor’s insights into keyword performance and trends can guide content creation and promotion strategies.
Local businesses aiming to improve their visibility in local search results can turn to SEOmonitor for assistance. Local SEO strategies, including tracking rankings for location-based keywords, are made more accessible with SEOmonitor’s tools.
Large multinational corporations with a global online presence can use SEOmonitor to manage their SEO efforts across various markets and languages. The platform’s localisation and tracking capabilities make it well-suited for enterprises with diverse online properties.
Marketing agencies with multiple clients
Marketing agencies handling SEO for numerous clients can find immense value in SEOmonitor’s agency-specific features. The ability to manage multiple campaigns, automate reporting and offer transparent insights to clients simplifies agency-client relationships.
At Astrid IQ, we’ve helped a wide range of companies optimise their SEO performance. See how we can help your business gain better online visibility on our SEO Consultancy webpage.
SEOmonitor key features
This chapter delves deep into SEOmonitor’s four key features:
- Rank Tracker
- SEO Research
- Organic Traffic & SEO Forecast
- Agency Dashboard & API & Integrations
SEOmonitor’s Rank Tracker is a dynamic keyword tracking tool.
It provides a comprehensive suite of features that equip SEO professionals and agencies with precise insights, empowering them to navigate the complexities of keyword monitoring with confidence and accuracy.
Keyword level metrics
At the core of Rank Tracker lies its ability to provide real-time keyword rankings for both desktop and mobile platforms, backed by a remarkable 99.9% service level agreement (SLA).
With this tool, you can rely on up-to-the-minute data to stay informed about your website’s performance in search engine results.
This includes an in-house keyword metric called Visibility Score, which replaces the well-known “Keyword Difficulty” metric provided by other SEO tools like SEMrush and Ahrefs.
But Rank Tracker goes beyond mere ranking data. It’s equipped to detect and track all SERP features, ensuring you have all the necessary means to rank in the first Google search page.
Google Ads search volume data integration allows you to align your keyword strategy with current algorithm changes and search trends, while insights into year-over-year search trends help you adapt to evolving user behaviour.
Rank Tracker also offers historical data, enabling you to track keyword performance over time, identify your all-time best ranks and pinpoint a number of keywords that can drive targeted traffic during specific periods.
The tool also lets you view organic traffic data alongside ranking information, giving you a holistic view of your SEO performance.
Group level metrics
Beyond individual keywords, Rank Tracker provides valuable insights at the group level. It allows you to gauge the visibility of SERP features, count the presence of these features, and analyse the total search volume by device.
Year-over-year search trends at the group level help you understand macro shifts in the search landscape, and annotations offer context to your SEO metrics. The tool’s reliability ensures you can make informed decisions based on consistent visibility metrics.
Managing a high number of keywords efficiently is crucial in SEO campaigns. Rank Tracker simplifies this process with smart groups and templates, making it easy to organise and categorise your keywords.
Advanced filtering capabilities empower you to drill down into your keyword data, revealing actionable insights, while the three-level grouping system (groups, folders and labels) ensures a structured approach to managing your campaigns.
Real-time updates on background processes keep you in the loop, while flexible keyword import options make it convenient to onboard your keyword data. The archiving feature offers data preservation without the risk of deletion, and migrating rank data from other tools is a seamless process.
Rank Tracker also lets you track subdomains and other owned media, providing a comprehensive view of your online presence.
Landing page features
Rank Tracker extends its functionality beyond keywords to landing pages. It’s equipped to identify issues on specific landing pages, allowing you to prioritise optimisations effectively.
Correlating changes on landing pages with rank fluctuations helps you pinpoint the causes of SEO performance shifts. The tool enables you to monitor specific pages you want to rank for particular keywords, optimising your content strategy accordingly.
Additionally, you can export valuable backlinks data for in-depth analysis and link building opportunities.
Understanding your competitors is key to SEO success. Rank Tracker provides extensive competitor insights by offering access to the top 100 results for each keyword.
Continuous competitor tracking ensures you stay ahead of the competition. Identifying top competitors based on visibility metrics empowers you to focus on surpassing your closest rivals.
For more information about how to run a competitive gap analysis, see our latest guide, How to Run a Competitive Gap Analysis To Outrank Your SEO Competitors
Rank Tracker places a premium on data accuracy. It incorporates a fail-safe rank tracking system to ensure the reliability of your rank data. The tool also warns you about potentially misleading keywords, maintaining the integrity of your data.
Calibration systems for Google Ads search data further enhance data accuracy, while branded keywords are automatically detected and separated, preventing data confusion.
The Rank Discrepancy Checker Chrome Extension is a handy tool for identifying any discrepancies in your ranking data. You can even download HTML SERPs for in-depth analysis and data preservation.
SEO Research, another powerful offering by SEOmonitor, is your gateway to unlocking the full potential of your SEO strategy.
Designed for SEO professionals and agencies, this product is a treasure trove of features that provides comprehensive insights, enabling you to fine-tune your campaigns with precision and make data-driven decisions.
SEO Research starts by offering a keyword vault that provides monthly updated rankings for your website, ensuring you’re always in the know about your SEO performance. All your competitors are continuously tracked, offering a holistic view of the competitive landscape. Integration with Rank Tracker seamlessly connects your keyword research to actionable tracking data.
Automatic keyword research
One standout feature is its automatic keyword research capability. It sources keywords from multiple reliable sources and curates them for relevance. This not only saves you time but also ensures that you’re working with high quality, actionable keyword data. Special keywords are automatically labelled, simplifying your strategy development.
When it comes to understanding your website’s performance in various markets, SEO Research has you covered. It provides access to an extensive keyword database, giving you insights into all ranking keywords.
Non-branded keywords are identified, allowing you to focus on expanding your reach beyond your brand terms, with keyword gap analysis helping you discover opportunities to capture new traffic.
Monthly ranks and search volume updates keep you up to date, while integration with Google Ads search volume data ensures that your keyword insights are always aligned with the latest trends. You can also access valuable backlinks data and export it in CSV format for further analysis.
For those targeting UK and US markets, the keyword explorer feature offers a curated keyword database. It goes a step further by providing semantically connected keywords, giving you a deeper understanding of keyword relationships.
SEO Research also reveals which URLs are ranking for specific keywords and helps you identify top competitors by visibility. Monthly trends and SERP feature insights provide valuable context, and the filtering capabilities enable you to dig deeper into your data.
Google Ads search data calibration ensures the accuracy of your insights, and a relevance score helps you prioritise keywords effectively. You can export this data in CSV format for easy integration into your SEO strategy.
Understanding search trends is crucial in staying ahead in SEO. SEO Research covers the UK and US markets, and it provides insights into exploding and tanking keywords.
Dive into keyword, niche and industry-level trends, and access Google Ads search volume data to align your strategy with market trends.
Organic Traffic & SEO Forecast
Organic Traffic & SEO Forecast, another product in SEOmonitor’s arsenal, is designed to empower SEO professionals and agencies to not only measure success but also plan it.
This product offers a host of features that provide crucial insights into your organic traffic performance and allow you to forecast your SEO results with precision, hence enabling SEO experts to efficiently put together an SEO proposal to potential customers.
At its core, this tool allows you to delve deep into your organic traffic data. It segments non-brand organic traffic, providing a clear view of how your SEO efforts are impacting your website’s overall performance. With insights on keywords driving organic traffic, you gain clarity on where your optimisation efforts are paying off.
Custom segments enable you to fine-tune your analysis, allowing you to focus on specific aspects of your organic traffic. Filtering capabilities help you identify trends and opportunities within your data. The ability to compare forecasts with actual traffic provides valuable insights into the accuracy of your SEO strategy.
Integration with Google Analytics and Search Console ensures that you have comprehensive access to your website’s traffic data. Full CSV exports and API access offer flexibility in data management, allowing you to extract and utilise organic traffic insights as needed. Additionally, automatic and manual annotations enable you to add context to your traffic data.
What sets Organic Traffic & SEO Forecast apart is its ability to predict SEO success. It does this by leveraging a range of forecasting inputs. It takes into account your current non-brand organic traffic, allowing you to understand your starting point. Target ranks on keyword groups help define your SEO goals.
Perhaps one of the most crucial aspects is its consideration of SERP and device-based click-through rate (CTR) values at the keyword level. By factoring in this data, the tool offers insights into the expected traffic gains based on your ranking improvements. Google Ads search volume data with device breakdown ensures that your forecasts align with real world search trends.
Search seasonality and year-over-year search trends are also integrated into the forecasting process, providing context to expected fluctuations in traffic. Furthermore, conversion rates based on Google Analytics data help you gauge the potential impact of your SEO efforts on your business goals.
Forecast configuration options
Organic Traffic & SEO Forecast offers flexibility in its forecasting approach. You can customise the forecast timeframe, allowing you to plan your SEO strategy for the short term or long term, up to 12 months in advance. A detailed SEO performance over time curve offers insights into the expected trajectory of your SEO efforts.
Custom CTRs and conversion rate inputs give you detailed control over the forecasting process. You can adjust these parameters to align with your specific goals and objectives. The tool also accounts for the long tail effect, providing an estimation of how long-term keyword improvements can impact your traffic.
The outputs of Organic Traffic & SEO Forecast are invaluable for SEO professionals and agencies. The tool provides forecasts for additional sessions, conversions and revenue over time, allowing you to anticipate the impact of your SEO efforts on your website’s performance.
It also offers insights into the overall improvement of non-brand organic traffic, helping you measure the success of your SEO campaigns. By quantifying the potential Google Ads cost for equivalent SEO results, it highlights the value of organic traffic gains.
The probability of success indicator adds a layer of confidence to your forecasts, helping you understand the likelihood of achieving your SEO objectives.
Agency Dashboard & API & Integrations
SEOmonitor’s Agency Dashboard & API & Integrations is a comprehensive solution designed to simplify SEO management, enhance client collaboration and provide seamless access to vital data.
This product caters to SEO agencies and professionals, offering a rich set of features and integrations to streamline workflows and deliver exceptional client experiences.
Central to this product is its robust reporting system. It empowers agencies to create, manage, and customise reports with ease. With client engagement tracking on reports, agencies can gauge the effectiveness of their communication and ensure that clients are actively engaging with the provided data.
Client report sentiment collection allows agencies to gather valuable feedback and insights from clients, further enhancing their understanding of client needs and preferences. Reports can be sorted by account manager, simplifying reporting responsibilities and accountability.
The report builder, available as a Google Slides add-on, offers a seamless way to create visually engaging and informative reports. Scheduled email reports ensure that clients receive updates on a regular basis, keeping them informed about their SEO performance.
DataStudio connectors, a Google Sheets add-on, and API access (complete, unrestricted and free) provide various ways to access and extract data, catering to diverse agency needs. Automatic and manual annotations allow agencies to add context and insights to their reports, making the data more meaningful to clients.
Automatic insights (Signals)
Agency Dashboard & API & Integrations offers automatic insights, known as Signals. These insights are generated proactively, analysing data for critical information. Auto-detection of critical insights ensures that agencies are promptly alerted to important developments, while a prioritised stream of insights helps focus attention on the most impactful areas.
Productivity and collaboration tools on insights allow agencies to collaborate efficiently and take action on identified opportunities or issues. The inclusion of filtering capabilities enables agencies to drill down into insights for a deeper understanding of trends and patterns. Agencies can receive alerts via iOS and Android apps, as well as through Slack and email notifications, ensuring that they stay informed in real time.
Agencies benefit from a dedicated client dashboard, which provides a holistic view of their client portfolio. This dashboard allows agencies to track client objectives and progress, streamlining client management and ensuring alignment with client goals.
The client reporting process is also tracked and managed within the system, providing insights into the efficiency of reporting workflows. Account managers can be assigned to specific campaigns, ensuring that responsibilities are clear and teams are well organised.
Client-level access to the platform offers clients direct insight into their SEO performance, fostering transparency and collaboration. A mobile app for client portfolio overview and insights keeps clients engaged and informed on the go.
Client health tracking
The product includes a client and monthly recurring revenue (MRR) health tracker. Agencies can configure health formulas based on various factors, including client objectives, visibility, market trends and client sentiment. This feature enables agencies to monitor client health effectively and identify areas that require attention.
Dynamic pricing ensures that agencies have the flexibility to adapt to changing client needs without being constrained by predefined plans. Agencies can pitch campaigns with free, one-day snapshots, allowing them to demonstrate their capabilities to potential clients without incurring costs.
Importantly, there are zero costs associated with additional users, exports and API access, allowing agencies to scale their operations without additional financial burdens. The cost breakdown by client provides transparency and insight into budget allocation.
Pros and cons
Explore the advantages and disadvantages of using SEOmonitor to gain a comprehensive understanding of how this SEO platform can benefit your digital strategy.
Real-time keyword tracking
SEOmonitor’s Rank Tracker provides real-time updates on keyword rankings for both desktop and mobile platforms, offering SEO professionals and businesses up-to-the-minute insights into their search performance.
The platform is packed with data-driven insights that help users make informed decisions. From keyword research to traffic forecasting, SEOmonitor leverages data to guide your SEO strategy.
User friendly interface
SEOmonitor boasts an intuitive and user friendly interface, making it accessible to both seasoned SEO experts and newcomers. Navigating through its various features and tools is a breeze.
For agencies handling multiple clients, SEOmonitor’s agency dashboard simplifies client management, reporting and insights. It’s a one-stop solution for agencies looking to streamline their SEO operations.
With its report builder and customisable reporting features, SEOmonitor allows users to create visually appealing and informative reports tailored to their specific needs and branding.
In-depth SEO research
The SEO Research product offers an array of features, including keyword research, competitor analysis and trend tracking, empowering users to make data-backed decisions.
SEOmonitor’s Organic Traffic & SEO Forecast provides invaluable forecasting capabilities, helping users anticipate the impact of their SEO efforts on traffic, conversions and revenue.
The platform offers dynamic pricing, allowing businesses and agencies to scale their usage without predefined plans. This flexibility can lead to cost savings and efficient resource allocation.
While SEOmonitor’s interface is user-friendly, mastering all its features and capabilities may take some time and training, especially for those new to SEO.
The cost of SEOmonitor can be a drawback for smaller businesses or individuals with limited budgets. While the platform offers dynamic pricing, some may find it relatively expensive compared to other SEO tools.
With a wide range of features and capabilities, SEOmonitor may be overwhelming for users looking for simpler, more basic SEO solutions. It’s best suited for those seeking a comprehensive SEO platform.
The SEO software market is highly competitive, with many alternatives available. Users should carefully evaluate their specific needs and compare SEOmonitor with other options before making a decision.
Learning how to use an SEO tool like SEOmonitor is key to planning a successful SEO campaign, but it’s just one of the many steps that go into SEO success.
At Astrid IQ, our team of SEO professionals can take care of the entire SEO process for you.
For a full list of SEO services, see our SEO Consultancy Services, or simply call us between 9am and 5pm on 07976 642348 or email email@example.com.