SEO Audit Services
Tailormade SEO Auditing for your company website
SEO Audit Services Overview
Astrid IQ’s bespoke SEO audit services give you complete clarity. We analyse hundreds of data points to produce detailed reports, showing where you are now and how to get where you want to be.
We’ll benchmark where you stand against your competitors today and show you exactly how to beat them by optimising your website’s performance.
As part of our SEO Consultancy Services we can also work with your team to fix any technical issues, produce a detailed SEO content strategy and provide in-house SEO training to upskill your content teams. Or we can simply take care of the whole process for you.
Our SEO audit services are broken down into the following five reports:
- Technical SEO audit services
- Competitor landscape analysis
- Content performance audit
- Google quality compliance
- SEO content marketing strategy
Technical SEO audit service
We excel in providing comprehensive technical SEO audit services that delve deep into the intricacies of your site structure and overall digital presence.
A technical audit of your website, domain and server analyses hundreds of separate data points to discover underlying technical issues that prevent your website from outranking your competitors.
Website SEO audit: Our technical audit is the bedrock of our services. We meticulously examine every facet of your website, scrutinising it for technical glitches that might be holding you back in search engine rankings.
Page speed and site speed: Slow-loading pages can be detrimental to user experience and SEO performance. A site audit assesses your web pages for optimal loading times, ensuring that your site’s speed aligns with the expectations of modern internet users.
Internal links and on-page SEO: Effective internal linking strategies and on-page SEO are critical for boosting your website’s visibility. Our technical audit scrutinises these aspects to maximise their impact on your organic traffic.
Mobile-friendliness and responsiveness: In an increasingly mobile-centric digital landscape, ensuring that your website is mobile-friendly and responsive is imperative. We evaluate your site’s mobile experience to capture a wider audience.
HTML title tags and meta descriptions: Crafting compelling HTML title tags and meta descriptions is an art form that we’ve mastered. We optimise these elements to improve click-through rates and overall search engine performance.
Bounce rate and user experience: High bounce rates often signal poor user experiences. We identify the pain points that drive visitors away and provide solutions to keep them engaged and exploring your website.
Headers and anchor text: Properly structured headers and meaningful anchor text can enhance the accessibility of your content. Our audit ensures that these elements contribute positively to your SEO efforts.
Sitemap, robots.txt and canonicals: We examine your sitemap, robots.txt file, and canonical tags to ensure that search engines properly index your content and understand your website’s structure.
Redirects: The handling of redirects plays a vital role in preserving SEO equity during site changes. We check for correct implementation and advise on improvements where necessary.
Each audit report we deliver provides a granular analysis of every issue we uncover, accompanied by a step-by-step roadmap on how to rectify them. But our SEO audit services don’t stop there.
We will either work with your development team to fix any technical SEO issues or you can use our experienced in-house engineers to deliver the best in-class technical SEO that your business requires.
Competitor landscape analysis
As part of the SEO audit process, our research team conducts an audit of your website and benchmarks it against your top five competitors.
Our competitor analysis will provide you with a full picture of the keywords your competitors target and their top performing pages and articles.
Our SEO experts will analyse their strengths, weaknesses and SEO secrets, showing you exactly how they are dominating your industry’s search engine results pages.
With this information, you will be able to create a sustainable long-term growth strategy based on accurate data rather than guesswork. You’ll know exactly how much you’ll need to invest in on-page SEO, off-page SEO, technical web services, content and PR to achieve your goals.
In a digital landscape where every advantage matters, our competitor landscape analysis empowers you with the insights and knowledge needed to not just keep up but to excel in your industry. It’s a roadmap to success based on accurate data, ensuring that every investment you make in your online presence is strategic and purposeful.
Content performance audit
One of the sad facts about content marketing is that 99.9% of blog articles deliver no traffic value, and in many cases actually lower your website’s chances of ranking for the keywords that you care about.
Yet having a lean, focused, specialist blog that delivers real value is still one of the best ways of driving brand awareness and raising your visibility in search engines.
This is because SEO-written content leads to more backlinks to your website, and the better your backlink profile, the more reputable your website will be to search engine rankings.
Our SEO services include a detailed audit of your website content, finding and removing pages that are harming your link profile and your overall website performance.
We will also find articles that have potential to be improved and make recommendations on how to expand them in order to maximise organic search traffic.
This bespoke SEO service, Historical Blog Optimisation, involves auditing large datasets of blogposts to optimise non-performing articles and regain the traffic value you’ve left on the table.
In many cases, blog historical optimisation will require merging multiple blog posts together to create SEO power pages.
Instead of having multiple versions of weak articles competing for the same keywords, this SEO strategy allows your content to perform better in ranking factors.
Removing the deadweight of duplicate content and ensuring that each and every page on your website delivers maximum value to your users will give you the best foundations moving forward, improving your keyword rankings, backlink profile, organic traffic and conversions.
Google quality compliance audit
Did you know that Google uses a stricter set of guidelines in some industries than others?
When it comes to SEO, making sure that your website follows these guidelines matters more than ever.
If you are offering advice and solutions and asking people to make potentially life-changing investment decisions, then you must demonstrate that you are someone Google and your users can trust.
They refer to this as your EAT: Expertise; Authority; Trust.
Many organisations struggle with SEO because their website fails to demonstrate EAT to their users even though they may be great at what they do.
Making sure that you signpost users to the correct information and that the content on your website is genuinely helpful and expertly written are some of the issues we will correct.
Finding and fixing legacy problems that may have worked well for SEO in the past, but now harm your website’s performance, are other areas where we can help to get your digital presence back on a sound footing.
It’s vital that you do this if you are investing in organic traffic, as having the wrong foundations will stop your content from ranking in the first search engine results page, hence failing to reach its full potential.
SEO content marketing strategy
With all of the above complete, the final part of the jigsaw is a meticulously crafted content marketing strategy that aligns with your SEO strategy and business objectives.
Using cutting-edge research tools and a profound understanding of search engine algorithms, we embark on a journey of in-depth keyword research. This forms the foundation of your digital marketing roadmap.
Our SEO strategy is not merely about keywords; it’s about crafting a roadmap for your digital success.
Armed with a roadmap driven by high-value keywords, we create high-quality content that stands out in the digital landscape. Each piece is meticulously designed to resonate with your target audience and align with search engine ranking factors.
We understand that backlinks are the digital endorsements that propel your website up the SERPs.
Our link building strategy is built on the principles of quality and relevance. We ensure that your website gains high-quality external links from authoritative sources, enhancing its reputation in the eyes of search engines.
However, we don’t just chase backlinks; we prioritise relevance. Each link we build is carefully curated to ensure it aligns with your industry and niche, bolstering your website’s authority in a meaningful way.
Our 12-month content marketing plan is a road map that will guide you through the digital landscape. It includes precise topics, keywords and article types that will not only set you apart from your competitors but also place you prominently in the SERPs.
Find our more about our SEO Content Writing Services
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Frequently Asked Questions
What is Search Engine Optimisation?
Search Engine Optimization, commonly known as SEO, is a set of strategies and practices aimed at improving a website’s visibility and ranking on search engines like Google, Bing, and Yahoo.
The goal of SEO is to enhance a website’s organic (non-paid) search results, making it more likely to appear at the top of search engine results pages (SERPs) when users search for relevant keywords or phrases.
SEO encompasses various techniques, including keyword optimization, content creation, technical improvements, and link building, all designed to increase a website’s online presence and attract more organic traffic.
What is an SEO Audit?
An SEO audit is a comprehensive assessment and evaluation of a website’s performance, structure, and optimization for search engines. It’s a systematic process conducted by SEO experts to identify strengths, weaknesses, and opportunities for improvement in a website’s SEO strategy.
During an SEO audit, various aspects of the website are scrutinized, including on-page elements (like content, meta tags, and HTML structure), off-page factors (such as backlinks and social signals), technical aspects (like site speed and mobile-friendliness), and overall user experience.
The primary objective of an SEO audit is to uncover issues that may be hindering the website’s search engine rankings and organic traffic and to provide recommendations for optimization and improvement. It serves as the foundation for developing an effective SEO strategy.
How long does an SEO audit take?
We aim to complete and return your SEO Audit to you within 10 days. Each of the five separate reports is carried out by at least one of our in-house experts. These include SEO copy experts, senior researchers, technical SEO analysts and SEO specialists. Your report will be sent to you, and we will then schedule a session to take you through each one step-by-step.
Do you have an in-house team that can help us improve our SEO?
Yes. Our main specialism is ongoing SEO Consultancy, where we work with clients over the long-term to drive their SEO campaigns and continuously increase organic traffic.
We have an experienced team of copywriters, videographers, designers, PRs and SEO specialists who are able to support your SEO campaign.
Do SEO audits include our social media channels?
Social media does not impact your SEO.
Generally speaking there is little correlation between your Google rankings and social media engagement.
However, as part of our technical SEO review we will be checking your social media profiles to make sure that they are consistent and that any profile links are relevant and up to date.
If you require extra support with social media, paid-social, affiliate, pay-per-click advertising (PPC) or Display, we are able to support you through this process.
How will you explain these findings to improve our SEO?
Our SEO experts work closely with your team and can sync with marketing departments, content teams and in-house web developers to ensure that all of our recommendations are actioned.
Alternatively, our SEO team can manage the entire process for you.
What resources do you need from us to carry out an SEO audit?
To carry out an SEO audit we will require access to your website CMS and analytics data (such as Google Search Console and GA4).
We are happy to sign NDAs with you before this process begins.
