SEO Consultancy

Contact us

If you would like to explore how we could work together, let’s have a quick chat.

You can call us between 9am and 5pm on 07976 642348 or drop us an email at john@astridiq.co.uk

A lot of business owners agonise over whether to build their own SEO teams or outsource their SEO strategy to an agency. Both options carry risk as well as huge potential benefits.

Working with Astrid IQ’s London-based team of SEO specialists, however, offers you the best option.

Our SEO consultancy team offers a flexibility and freedom that you won’t get from working with any other digital marketing agency or SEO company.

Our bespoke SEO consultancy services are highly cost effective and carry none of the hassles associated with hiring full-time staff.

Search Engine Optimisation is a skilled discipline requiring specialist technical knowledge and years of experience. Your marketing team can have access to this director-level know-how as and when required.

SEO Audit Services

Astrid IQ’s SEO audit services are designed to provide you with an in-depth analysis of your website’s current status and uncover opportunities to enhance your online presence.

With our SEO expertise, you can improve your website’s ranking in search engine results, generating more traffic and achieving your business objectives via a tailored SEO campaign.

Technical SEO audit

A technical SEO audit is the cornerstone of our SEO audit services.

This in-depth examination of your website focuses on the nuts and bolts of your online presence.

Our team of experts will delve into the technical aspects of your website, ensuring that it is optimised for search engine crawlers. This includes assessing its:

• Site structure: We analyse your website’s architecture to ensure that it’s easy for search engines to navigate and index your content.
• Page speed: We check the loading speed of your pages, as slow-loading sites can negatively impact your website’s ranking in search engine results.
• Mobile friendliness: With the increasing use of mobile devices, we ensure that your website is responsive and provides an excellent user experience on all screens.

On-page SEO optimisation

In addition to technical aspects, our SEO audit services include a detailed examination of your on-page SEO elements.

We meticulously review your website’s content, meta tags, headings and keyword usage. This ensures that your content aligns with your SEO strategy, target keywords and your overall marketing strategy.

Competitor analysis

Understanding your competitors is crucial to crafting a successful SEO campaign. Our SEO audit services include a comprehensive competitor analysis.

We analyse your competitors’ digital marketing efforts, keyword rankings and backlink profiles to identify opportunities and develop a strategy that helps you surpass them in search engine results.

Integrating SEO with your marketing strategy

SEO doesn’t exist in a vacuum. It should seamlessly integrate with your overall marketing strategy.

Our experts ensure that your SEO campaign complements your broader marketing efforts, such as content marketing and digital marketing.

Our holistic approach to SEO consultancy services maximises the impact of your digital marketing efforts and ensures that our SEO strategy aligns with your business goals.

Find out more about our SEO Audit Services.

SEO Content Writing Services

In the ever-evolving landscape of digital marketing, creating high-quality content that not only attracts but also converts organic traffic is paramount.

Our SEO content writing services are tailored to harness the power of strategic content marketing, ensuring your website’s ranking soars in search engine results.

Keyword research and integration

Effective SEO content starts with diligent keyword research.

Our experts dive deep into understanding your target audience and industry-specific trends.

Through comprehensive keyword analysis, we identify the phrases and terms that resonate most with your audience and align with your business objectives.

These keywords are strategically integrated into your content, helping you rank higher in Google search results and drive organic traffic.

Content strategy and planning

A well thought out content strategy is essential for success in the digital realm.

Our SEO content writing services include the development of a comprehensive content strategy that caters to your specific goals.

Whether it’s to increase conversions, earn backlinks, or enhance your brand’s authority, our strategy ensures your content aligns with your objectives and Google’s algorithm preferences.

High-quality content creation

Quality matters in the world of SEO content. Our experienced writers craft engaging, informative and authoritative content that not only captures the attention of your target audience but also satisfies Google’s algorithm. This combination is crucial for achieving high search engine rankings and dominating the SERPs (Search Engine Results Pages).

Targeted content for your audience

Knowing your target audience is half the battle in SEO content creation.

Our content writers tailor each piece to speak directly to your audience’s needs, preferences and pain points.

This not only keeps visitors engaged but also encourages conversions, turning visitors into loyal customers.

Backlink-worthy content

Backlinks are essential for building domain authority and improving your website’s ranking.

Our SEO content writing services include the creation of content that naturally attracts backlinks from authoritative sources.

We craft content that is not only informative and engaging but also shareable and link-worthy within your industry.

On-site optimisation

Optimising content for on-site SEO is a fundamental aspect of our services – from meta tags to internal linking, we ensure that your content is not only appealing to readers but also well-optimised for search engines.

This approach ensures that your content performs well in organic search, increasing your website’s ranking.

Find out more about our SEO Content Writing Services.

SEO Training

Are you ready to elevate your SEO experience and master the art of SEO techniques for online marketing success?

Our comprehensive in-house SEO training programme will guide you step-by-step towards achieving higher Google rankings, equipping you with the skills and knowledge to optimise content like seasoned SEO experts.

Discover the secrets of content optimisation

Uncover the mysteries of content optimisation as we reveal why your articles and blogs often fall short of attracting the organic traffic they deserve.

Our SEO Training courses will equip you with the most effective keyword research processes, ensuring that you avoid the common pitfalls content creators encounter.

Send trust signals to dominate search engines

Learn the intricacies of sending the right ‘trust’ signals to search engines like Google and Bing.

We’ll show you how to position your content for that coveted first-page ranking, unlocking the true potential of your website’s visibility.

Advanced link building strategies

Our step-by-step methodologies will empower you to build powerful, authentic links from industry-leading websites.

Gain insights into link-building tactics that won’t get you penalised by search engines, enabling you to enhance your online presence strategically.

Tailored in-house SEO masterclasses

Our in-house SEO Training isn’t one-size-fits-all.

Whether you require a broad overview of SEO or aim to nurture key team members into SEO experts, our bespoke training aligns perfectly with your business objectives.

We’ve successfully delivered tailored workshops to PR and marketing firms, startups, SMEs and fintech leaders, offering cost-effective, niche-focused solutions.

Unleash SEO’s potential for your business

SEO can be a game-changer for businesses, driving traffic, brand awareness, sales and inquiries.

Led by a visiting lecturer at City University in Digital Storytelling, an experienced corporate trainer and a hands-on expert SEO consultant, you’ll receive comprehensive guidance to take control of your online performance.

Customisable training

Our courses are designed in collaboration with your team leaders to ensure content alignment with your specific goals and objectives.

Training is conveniently delivered at your offices or a venue of your choosing, with each session typically spanning four hours.

What to expect from our SEO courses

Our in-house SEO courses can be introductory or in-depth, catering to your precise requirements. Here’s a glimpse of the topics we typically cover:

• Developing a comprehensive SEO strategy
• Optimising content for maximum traffic
• Staying compliant with ‘EAT’ guidelines and avoiding penalties
• Crafting effective link-building strategies
• Auditing your content and website cleanup

Find out more about our SEO Training Services.

Case Studies

Find out more about our SEO work:

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FAQs

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation, commonly known as SEO, is a strategic process aimed at enhancing the visibility and ranking of a website or web pages in search engine results, primarily Google.

The goal of SEO is to improve organic (non-paid) search engine traffic by optimising various aspects of a website, including content, technical elements and off-site factors, to align with search engine algorithms and user intent.

SEO involves optimising content with relevant keywords, improving website structure and speed, building high-quality backlinks and adhering to search engine guidelines.

The ultimate aim is to increase a website’s chances of appearing at the top of search engine results pages (SERPs) for specific keywords or phrases, thereby attracting more organic traffic and potential customers.

What business outcomes will you achieve by using our SEO consultancy services?

Our bespoke SEO consultancy services will give you access to the following:

A highly optimised website that complies 100% with all Google quality guidelines

Better website rankings for strategic keywords that match with your business objectives

Control over your digital reputation and online presence

Better user experience, higher organic traffic, increase in visitor numbers and higher conversion rates into potential customers

Why should you focus on SEO to achieve this?

The best visits to your website are the organic clicks you get from search engines. It’s the highest volume, most engaged and best performing traffic segment across 99% of commercial websites.

Yet the bulk of websites are built by web developers who have no background in SEO and filled with sales copy written by marketing copywriters and salespeople that lack this vital expertise.

This can effectively block access to this highly valuable traffic source.

How long before we start seeing results?

Every website has issues preventing it from achieving its potential. It could be down to Google’s algorithm penalties suffered in the past, including Panda Penalties covering poor content practices or Penguin Penalties designed to penalise banned link-building practices.

You might have some indexing issues stopping search engines from crawling your site properly. Your content might be poor, or your website technically not fit for purpose.

You could simply be competing in a niche where your competitors have much stronger brand equity, meaning search engines trust them more.

Sometimes it can be as simple as initiating a few technical fixes, or it could require a large amount of link-building and digital PR.

Our process begins with a technical SEO audit, which involves reviewing your website and content to understand what needs to be done in order to improve your website’s ranking.

From there our SEO specialists will be able to provide you with a detailed work schedule and a timeline of how long it will take to see results.

We can work with you in phases, as part of a one-off project, or on an ongoing basis. It’s whatever makes the most sense.

How does social media impact SEO?

Social media can indirectly influence your website’s SEO in several ways:

Increased website traffic: Sharing high-quality content on social media can attract more visitors to your website, potentially improving your organic search rankings. A larger audience on social media can lead to more clicks, shares and engagement with your content, all of which can signal to search engines that your content is valuable.

Brand presence and authority: A strong social media presence can enhance your brand’s online authority and credibility. When users search for your brand, a well-maintained social media profile often appears in the search results, providing additional opportunities for user engagement and brand recognition.

Link building: Social media can facilitate link-building opportunities. When your content is shared on social platforms, it can attract backlinks from other websites, which is a key factor in SEO. Additionally, sharing your content on social media can increase its visibility, making it more likely that other websites will link to it.

Local SEO: For businesses with physical locations, having an active presence on platforms like Google My Business, Yelp and Facebook can improve your local SEO. These profiles often appear in local search results, helping users find your business when they search for relevant keywords.

While social media itself doesn’t have a direct impact on your website’s search engine rankings, its influence on website traffic, brand authority, link building and local SEO can contribute to overall SEO success.

Integrating social media into your digital marketing strategy can complement your SEO efforts and enhance your online visibility.

Does your SEO agency use PPC strategies?

PPC stands for “Pay-Per-Click,” which is an online advertising model used to drive traffic to websites. In PPC advertising, advertisers pay a fee each time their ad is clicked on by a user.

It’s a way of buying visits to a website rather than earning those visits organically through search engine optimisation (SEO) or other marketing methods.

PPC ads are commonly displayed on search engines like Google, as well as on social media platforms and various websites.

While PPC can be a valuable advertising tool for many businesses, we have chosen not to offer PPC services for the following reasons:

Focus on organic growth: We specialise in organic growth strategies like SEO and content marketing, which aim to build sustainable, long-term results. Our belief is that a strong online presence through organic methods can provide more enduring benefits compared to paid advertising.

Client budget efficiency: We understand that PPC can require a substantial budget, especially for competitive industries. Instead, we focus on helping clients maximise their ROI through cost-effective organic strategies.

Holistic approach: Our agency takes a holistic approach to digital marketing. We believe in building a strong foundation for our clients through SEO, content and other organic methods before considering PPC. This ensures that when PPC is implemented, it complements and enhances existing efforts.

Transparency and accountability: With PPC, it can be challenging for clients to track every penny spent and assess the full impact of their investment. We prioritise clear, measurable results that our clients can easily understand and track.

Client-centric solutions: Our decision not to offer PPC is rooted in our commitment to delivering what’s best for our clients. We assess each client’s unique needs and goals and recommend the strategies we believe will provide the greatest value and results for them.

What are the drawbacks of solely relying on tools like Google Analytics for DIY SEO?

Relying solely on tools like Google Analytics for DIY SEO can have several drawbacks:

Complexity: SEO involves more than just data analysis. It requires expertise in content optimisation, technical SEO and off-page strategies, which tools alone can’t provide.

Continuous updates: SEO is an ever-changing field. Keeping up with search engine algorithm updates and industry trends is challenging for non-experts.

Lack of strategy: Tools provide data but not a comprehensive SEO strategy tailored to your specific business goals.

Competitive edge: Competitors may hire professional SEO services, giving them an advantage over DIY attempts.

Risk of penalties: SEO mistakes can lead to search engine penalties, negatively impacting your rankings.

Professional SEO services offer a strategic approach, expertise and ongoing optimisation, maximising the effectiveness of your online presence.