What is Search Engine Optimisation (SEO)?
Search Engine Optimisation, commonly known as SEO, is a strategic process aimed at enhancing the visibility and ranking of a website or web pages in search engine results, primarily Google.
The goal of SEO is to improve organic (non-paid) search engine traffic by optimising various aspects of a website, including content, technical elements and off-site factors, to align with search engine algorithms and user intent.
SEO involves optimising content with relevant keywords, improving website structure and speed, building high-quality backlinks and adhering to search engine guidelines.
The ultimate aim is to increase a website’s chances of appearing at the top of search engine results pages (SERPs) for specific keywords or phrases, thereby attracting more organic traffic and potential customers.
What business outcomes will you achieve by using our SEO consultancy services?
Our bespoke SEO consultancy services will give you access to the following:
A highly optimised website that complies 100% with all Google quality guidelines
Better website rankings for strategic keywords that match with your business objectives
Control over your digital reputation and online presence
Better user experience, higher organic traffic, increase in visitor numbers and higher conversion rates into potential customers
Why should you focus on SEO to achieve this?
The best visits to your website are the organic clicks you get from search engines. It’s the highest volume, most engaged and best performing traffic segment across 99% of commercial websites.
Yet the bulk of websites are built by web developers who have no background in SEO and filled with sales copy written by marketing copywriters and salespeople that lack this vital expertise.
This can effectively block access to this highly valuable traffic source.
How long before we start seeing results?
Every website has issues preventing it from achieving its potential. It could be down to Google’s algorithm penalties suffered in the past, including Panda Penalties covering poor content practices or Penguin Penalties designed to penalise banned link-building practices.
You might have some indexing issues stopping search engines from crawling your site properly. Your content might be poor, or your website technically not fit for purpose.
You could simply be competing in a niche where your competitors have much stronger brand equity, meaning search engines trust them more.
Sometimes it can be as simple as initiating a few technical fixes, or it could require a large amount of link-building and digital PR.
Our process begins with a technical SEO audit, which involves reviewing your website and content to understand what needs to be done in order to improve your website’s ranking.
From there our SEO specialists will be able to provide you with a detailed work schedule and a timeline of how long it will take to see results.
We can work with you in phases, as part of a one-off project, or on an ongoing basis. It’s whatever makes the most sense.
How does social media impact SEO?
Social media can indirectly influence your website’s SEO in several ways:
Increased website traffic: Sharing high-quality content on social media can attract more visitors to your website, potentially improving your organic search rankings. A larger audience on social media can lead to more clicks, shares and engagement with your content, all of which can signal to search engines that your content is valuable.
Brand presence and authority: A strong social media presence can enhance your brand’s online authority and credibility. When users search for your brand, a well-maintained social media profile often appears in the search results, providing additional opportunities for user engagement and brand recognition.
Link building: Social media can facilitate link-building opportunities. When your content is shared on social platforms, it can attract backlinks from other websites, which is a key factor in SEO. Additionally, sharing your content on social media can increase its visibility, making it more likely that other websites will link to it.
Local SEO: For businesses with physical locations, having an active presence on platforms like Google My Business, Yelp and Facebook can improve your local SEO. These profiles often appear in local search results, helping users find your business when they search for relevant keywords.
While social media itself doesn’t have a direct impact on your website’s search engine rankings, its influence on website traffic, brand authority, link building and local SEO can contribute to overall SEO success.
Integrating social media into your digital marketing strategy can complement your SEO efforts and enhance your online visibility.
Does your SEO agency use PPC strategies?
PPC stands for “Pay-Per-Click,” which is an online advertising model used to drive traffic to websites. In PPC advertising, advertisers pay a fee each time their ad is clicked on by a user.
It’s a way of buying visits to a website rather than earning those visits organically through search engine optimisation (SEO) or other marketing methods.
PPC ads are commonly displayed on search engines like Google, as well as on social media platforms and various websites.
While PPC can be a valuable advertising tool for many businesses, we have chosen not to offer PPC services for the following reasons:
Focus on organic growth: We specialise in organic growth strategies like SEO and content marketing, which aim to build sustainable, long-term results. Our belief is that a strong online presence through organic methods can provide more enduring benefits compared to paid advertising.
Client budget efficiency: We understand that PPC can require a substantial budget, especially for competitive industries. Instead, we focus on helping clients maximise their ROI through cost-effective organic strategies.
Holistic approach: Our agency takes a holistic approach to digital marketing. We believe in building a strong foundation for our clients through SEO, content and other organic methods before considering PPC. This ensures that when PPC is implemented, it complements and enhances existing efforts.
Transparency and accountability: With PPC, it can be challenging for clients to track every penny spent and assess the full impact of their investment. We prioritise clear, measurable results that our clients can easily understand and track.
Client-centric solutions: Our decision not to offer PPC is rooted in our commitment to delivering what’s best for our clients. We assess each client’s unique needs and goals and recommend the strategies we believe will provide the greatest value and results for them.
What are the drawbacks of solely relying on tools like Google Analytics for DIY SEO?
Relying solely on tools like Google Analytics for DIY SEO can have several drawbacks:
Complexity: SEO involves more than just data analysis. It requires expertise in content optimisation, technical SEO and off-page strategies, which tools alone can’t provide.
Continuous updates: SEO is an ever-changing field. Keeping up with search engine algorithm updates and industry trends is challenging for non-experts.
Lack of strategy: Tools provide data but not a comprehensive SEO strategy tailored to your specific business goals.
Competitive edge: Competitors may hire professional SEO services, giving them an advantage over DIY attempts.
Risk of penalties: SEO mistakes can lead to search engine penalties, negatively impacting your rankings.
Professional SEO services offer a strategic approach, expertise and ongoing optimisation, maximising the effectiveness of your online presence.