SEO Training

Tailormade courses for SEO beginners and experts

SEO Training
Thank you so much for everything you have done for Spinnup! We really appreciate your hard work to get us to where we are today.”
Spinnup, Universal Music Group

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SEO Training Overview

Whether you’re looking to provide a team of SEO beginners with the fundamentals of how SEO works, or train key individuals as SEO experts within the team, Astrid IQ’s SEO training courses provide the tailor-made solution that aligns 100% with your business goals.

As a cost effective and niche focused solution, we have delivered our in-house SEO tutorials to leading PR and marketing firms, SMEs, Startups and Fintech leaders.

Search Engine Optimisation (SEO) can help you achieve a number of objectives. From growing organic traffic and increasing brand awareness to driving more sales and in-bound enquiries, SEO will greatly facilitate your digital marketing strategy.

Our SEO courses are designed with individual team leaders to ensure that the content is tailored to their goals and objectives.

Training is delivered at your offices or a venue of your choice and typically lasts four hours per session. Our courses can be introductory or in-depth, depending on whether you require your team members to learn SEO basics or become SEO specialists.

However, a typical in-house SEO course will usually cover some or many of the following topics:

Developing a detailed SEO strategy

Astrid IQ’s in-house SEO training courses are designed to empower SEO beginners with the skills and insights necessary to plan and implement an effective SEO strategy.

Our step-by-step tutorials will teach you how to develop a strategy aimed at substantial organic traffic growth for your website.

Keyword research mastery

Keyword research is the cornerstone of any successful SEO strategy. During our training, you will gain mastery in this critical skill:

  • Identifying high-value keywords: Discover the keywords most relevant to your industry and target audience, ones that can drive organic traffic to your website.
  • Competitor analysis: Gain insights by dissecting your competitors’ keywords and strategies, helping you identify opportunities for overtaking them.
  • Long-tail keyword proficiency: Unearth latent potential by recognising and capitalising on long-tail keywords that align with your content.
  • Seasonal and trending keywords: Stay ahead of the curve by identifying and integrating seasonal and trending keywords into your content strategy.

Content strategy and optimisation

Content is the backbone of SEO, and our training ensures you harness its full potential:

  • Creating engaging content: Develop compelling, shareable content that resonates with your target audience.
  • On-page SEO perfection: Master on-page optimisation techniques that enhance the visibility of your content to search engines like Google and Bing.
  • Content promotion strategies: Learn the art of effectively promoting your content to reach a broader audience.
  • Content maintenance: Understand the importance of keeping your content fresh and evergreen to maintain and improve your rankings.

Technical SEO expertise

A robust technical foundation is essential for SEO success. You’ll develop proficiency in:

  • Comprehensive website audits: Conduct thorough website audits to identify and rectify technical issues that could hinder your organic traffic growth.
  • Site speed optimisation: Improve website loading times to provide a better user experience and boost SEO rankings.
  • Mobile optimisation: Ensure your website is mobile-friendly, catering to the growing mobile user base.
  • Structured data implementation: Implement structured data markup to enhance search engine visibility and click-through rates.

Local SEO dominance

For businesses with local markets, local SEO is paramount. Our training programme covers:

  • Google My Business optimisation: Optimise your Google My Business profile to improve local visibility.
  • Local link building: Acquire high-quality local backlinks to fortify your local SEO efforts.
  • Online reputation management: Learn strategies to manage and enhance your online reputation through reviews and ratings.
  • Local SEO analytics: Utilise data to refine your local SEO strategy for maximum impact in your target region.

Performance tracking and strategy refinement

Our training ensures that you not only craft strategies but measure their success. You’ll learn to:

  • Set key performance indicators (KPIs): Define KPIs aligned with your business goals to gauge the effectiveness of your SEO efforts.
  • Google Analytics proficiency: Understand Google Analytics to track website traffic and user behaviour, enabling data-driven decisions.
  • Regular reporting: Create insightful reports that illustrate the impact of your SEO strategies.
  • Continuous optimisation: Use data-driven insights to adapt and refine your SEO strategy over time, ensuring sustained organic traffic growth.

Find out more about our SEO Consultancy Services.

Auditing your content for SEO and cleaning up your website

Ensuring that your website is in peak condition is a non-negotiable step on the path to success. Astrid IQ’s SEO training courses will teach you how to use a range of SEO tools to optimise your website for maximum search engine visibility and user satisfaction.

Content auditing

Before you can optimise your website, it’s essential to understand what you already have in place. Our training will teach you how to:

  • Assess content relevance: Examine the relevance and effectiveness of your existing content. Identify web pages that need updating, consolidation, or removal.
  • Keyword alignment: Ensure that your content aligns with your target keywords and audience intent. Identify opportunities for new content creation.
  • Duplicate content check: Detect and address duplicate content issues that can harm your SEO rankings.
  • Content quality analysis: Evaluate the quality of your content, making improvements where needed to enhance user engagement and SEO performance.

Website cleanup

A well-organised website not only improves user experience but also positively impacts SEO. Our training covers the essentials of website cleanup:

  • Broken link identification and fixing: Locate and repair broken links to maintain a seamless user journey and uphold SEO rankings.
  • Image optimisation: Optimise images for faster loading times and improved site performance.
  • Meta tag review: Ensure meta tags (titles and descriptions) are engaging and accurately represent your content.
  • URL structure optimisation: Create a clean and logical URL structure that is both user-friendly and search engine-friendly.

Content consolidation

Sometimes, less is more when it comes to content. Our training programme will guide you on the following:

  • Content consolidation: Identify opportunities to merge related content into comprehensive, authoritative pieces.
  • Content trimming: Remove outdated or redundant content that no longer serves a purpose. This streamlines your website and can positively impact SEO.

Mobile optimisation and user experience enhancement

With mobile devices dominating internet usage, optimising for mobile is crucial. You’ll learn about:

  • Mobile-friendly design: Ensure your website is responsive and mobile-friendly to cater to the growing mobile audience.
  • User experience (UX) improvement: Enhance UX through clear navigation, readability and intuitive design.

Sitemap submission and search engine indexation

Our training will guide you through:

  • Sitemap creation: Create XML sitemaps to help search engines understand your website’s structure.
  • Search engine indexing: Learn how to submit sitemaps to major search engines and monitor indexation.

Find out more about our SEO Audit Services.

Getting the most effective SEO keyword research processes

Avoid the most common mistakes that SEO beginners make with keyword research. By mastering SEO tools like Google Analytics and Google Search Console, you will stay updated with Google’s algorithm, and ensure your Google SEO prowess is unmatched.

Unlock the power of Google Analytics

Google Analytics is a goldmine of data that can supercharge your keyword research. Our training programme empowers you to:

  • Understand user behaviour: Analyse user behaviour patterns to identify keywords that resonate with your audience.
  • Track keyword performance: Utilise Google Analytics to monitor how specific keywords drive traffic and conversions.
  • Refine your strategy: Make data-driven decisions by fine-tuning your keyword focus based on performance metrics.

Harness the insights from Google Search Console

Google Search Console is your direct line to Google’s search algorithms. In our training, you’ll learn to:

  • Monitor website performance: Gain insights into how Google sees your website and which keywords are driving impressions and clicks.
  • Identify technical issues: Detect and resolve technical issues that may hinder your website’s visibility in search results.
  • Structured data utilisation: Leverage the power of structured data markup to enhance your website’s presence in search results.

Adapt to Google’s algorithm

Google’s search algorithm constantly evolves, influencing search results and SEO strategies. Our training ensures you stay up-to-date by:

  • Algorithm understanding: Gain a deeper understanding of Google’s ranking factors and how they impact keyword research.
  • Adaptive strategy: Learn to adapt your keyword strategy as Google’s algorithm updates roll out to maintain or improve your rankings.

Optimise for Google SEO

Our training dives deep into the intricacies of Google SEO:

  • Keyword relevance: Ensure your chosen keywords are highly relevant to your content and your audience’s search intent.
  • Local SEO optimisation: Master local SEO strategies to enhance visibility in Google’s local search results.
  • Voice search integration: Stay ahead of the curve by incorporating voice search-friendly keywords into your strategy.

Learn from expert tutorials at your own pace

Tutorials are invaluable when navigating the complex world of SEO. We provide access to comprehensive tutorials to aid your keyword research journey:

  • Step-by-step guidance: Follow expert-led tutorials that walk you through the keyword research process, ensuring you gain practical skills.
  • Best practices: Learn industry best practices and time-tested techniques from seasoned SEO professionals.

Optimising content for the best search engine results

Have you ever wondered why your meticulously crafted articles and blogs sometimes fall short of attracting the organic traffic they deserve? Mastering the art of SEO content marketing can make all the difference – learn how SEO experts optimise content and why certain web pages struggle to gain the traction they deserve.

Content optimisation

Content optimisation is similar to tailoring a suit; it should fit perfectly. SEO experts understand this science and use it to their advantage. Here’s what you will learn:

  • Strategic copywriting: Crafting content that’s not just informative but also engaging and relevant to your target audience is key. Expert copywriting techniques ensure your message resonates.
  • Module integration: Structuring your content into cohesive, reader-friendly modules makes it easy to digest. This keeps visitors engaged and encourages them to explore further.
  • Keyword harmony: SEO experts seamlessly integrate carefully researched keywords into your content, enhancing its visibility in search results.

The power of backlinks

Imagine backlinks as referrals from other websites. They’re the internet’s vote of confidence in your content. We will teach you how to harness this power and boost your site’s credibility:

  • Quality over quantity: It’s not just about the number of backlinks; it’s about their quality. Experts focus on acquiring backlinks from authoritative sources.
  • Natural link building: Building a backlink profile that appears natural to search engines is a skill. It involves acquiring links organically, not through spammy practices.

Cracking the algorithm code

Search engines like Google employ complex algorithms to rank web pages. SEO experts keep abreast of algorithmic changes and adapt content strategies accordingly:

  • Algorithmic understanding: Gaining insights into search engine algorithms is paramount. It helps experts tweak content for better rankings.
  • Constant adaptation: Algorithms evolve. SEO experts ensure content evolves along with them, staying relevant and competitive.

WordPress: Your SEO ally

WordPress is a preferred SEO tool for many SEO experts. It offers user-friendly tools and plugins that simplify content optimisation. For example, WordPress boasts powerful SEO plugins that assist in optimising content for better visibility.

Find out more about our SEO Copywriting Services.

Building high-quality, authoritative backlinks is essential for boosting your website’s visibility and authority in search engine rankings.

Using Google Ads for link building may seem tempting but SEO experts know that when you stop paying for Google Ads, your visibility disappears too. In contrast, well-earned backlinks can provide ongoing, organic traffic and improve your website’s authority over time.

In our advanced SEO training courses, we equip professionals with the knowledge and skills to implement link building tactics that not only work but also adhere to best practices, ensuring your website’s long-term success. Here are some link building tactics we cover:

Content-led outreach

We teach you how to create valuable, shareable content that naturally attracts backlinks from authoritative websites. You’ll learn the art of outreach to connect with industry influencers, bloggers and webmasters, encouraging them to link to your valuable resources.

Competitive link analysis

Understand your competitors’ link profiles and uncover opportunities to acquire similar or even better links. We’ll show you how to use advanced tools to analyse your competitors’ strategies and leverage that knowledge for your benefit.

Guest posting with authority

Guest posting remains a powerful link building technique when done right. We’ll guide you on how to identify authoritative websites that accept guest posts, craft compelling pitches, and create content that adds value to both the hosting site and your own.

Building relationships

Networking is key in SEO. Learn how to build lasting relationships with influencers, bloggers, and webmasters in your industry. These connections can lead to valuable link opportunities and collaborations.

Local SEO link building

For businesses with a local presence, we’ll cover strategies to acquire location-based links from directories, local publications and community organisations. These links can significantly boost your local search rankings.

Case Studies

Find out more about our SEO work:

Related Articles


What is Search Engine Optimisation?

Search Engine Optimisation, or SEO, is a digital marketing strategy and process aimed at improving a website’s visibility in search engine results pages (SERPs). The primary goal of SEO is to increase the organic (non-paid) traffic to a website by optimising its content, structure and various other elements to rank higher in search engine listings.

On-page SEO includes optimising individual web pages by ensuring that they have high-quality content, appropriate keyword usage, meta tags and proper HTML structure. Off-page SEO focuses on activities outside of your website, such as building backlinks from reputable sources, social media marketing and online reputation management.

How do your SEO courses differ from other digital marketing courses?

While both SEO courses and other digital marketing courses share a common goal of improving online visibility and marketing effectiveness, they differ significantly in their focus and content.

An SEO course is specifically tailored to teach the ins and outs of Search Engine Optimisation. It dives deep into the strategies, tactics and techniques used to optimise websites for search engines. In contrast, digital marketing courses tend to cover general topics like social media marketing, email marketing, paid advertising, or content marketing.

SEO is subject to frequent algorithm updates and changes in best practices. Our SEO courses are designed to keep participants up-to-date with the latest industry trends and algorithm changes. General digital marketing courses may not offer the same level of current information.

Why should I not enrol on a free SEO course like Yoast?

While free SEO courses like Yoast can be a useful starting point for gaining some basic knowledge about SEO, there are several reasons why you might consider other options, especially if you’re looking to become a proficient SEO professional or to maximise the impact of SEO on your business:

Limited depth: Free SEO courses often cover only the fundamentals. They might not provide the depth of knowledge needed to handle complex SEO challenges or stay updated with rapidly evolving search engine algorithms.

Outdated information: SEO is an ever-changing field, with search engines like Google frequently updating their algorithms. Free courses might not keep their content up-to-date, leading you to rely on outdated or even incorrect SEO practices.

Lack of personalisation: Free courses typically offer the same content to a broad audience. They don’t tailor the material to your specific needs, industry, or website, making it less effective for your unique situation.

Limited support: Free online courses often lack dedicated support or access to instructors. If you have questions or encounter challenges, you will struggle to find guidance or clarification.

Competitive industry: SEO is a highly competitive industry. To stand out, you need a comprehensive and up-to-date understanding of SEO practices and strategies, which free courses may not provide.

Business impact: If you’re running a business or managing a website, the effectiveness of your SEO efforts can significantly impact your online visibility and revenue. Investing in a more comprehensive, paid SEO course or hiring a professional can yield a higher return on investment.

Missed opportunities: Free courses may not cover advanced SEO techniques, which could result in missed opportunities to improve your website’s rankings and drive more organic traffic.

Advanced topics: SEO encompasses advanced topics like technical SEO, advanced link building strategies and in-depth analytics. Free courses often skip or briefly touch upon these subjects.